Progressive propaganda critics and the magic bullet myth

Sproule, J. Michael

doi:10.1080/15295038909366750

Cited by 55 publications

(21 citation statements)

References 23 publications

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“…Uses and gratifications theory is one of the most widely applied media theories. Before its emergence, some mass communication theorists ascribed to the magic bullet theory, which perceived people as passive receivers of media content (for a critical review of that theory, see Sproule, 1989). In contrast, uses and gratifications theory focuses on active choices that media users make to fulfill their needs.…”

Section: Introductionmentioning

confidence: 99%

Arab Americans’ Motives for Using the Internet as a Functional Media Alternative and Their Perceptions of U.S. Public Opinion

Muhtaseb

Frey

2008

Journal of Computer-Mediated Communication

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This exploratory study employed uses and gratifications theory to understand Arab Americans' salient motives for using the internet and whether the internet served as a functional alternative to other media to satisfy Arab Americans' information-seeking and interpersonal needs. Spiral of silence theory also was used to investigate the relationship between Arab Americans' perceptions of U.S. public opinion and their motives for using the internet. Results from an online questionnaire survey (N = 124) indicated that information seeking was the most salient motive for using the internet and that the internet did serve as a functional alternative, with a significant percentage of the internet sources used being foreign based. There was, however, no relationship between Arab Americans' perceptions of U.S. public opinion and their motives for using the internet. The findings are discussed with respect to the use of the internet by members of this marginalized cultural group. doi:10.1111/j. 1083-6101.2008.00413.x Introduction Given the rapid development and diffusion of online communication technologies, with more than a billion internet users worldwide (Internet World Stats, 2008;Nielsen, 2005), computer-mediated communication (CMC) has attracted much attention from communication scholars. Researchers have focused on using CMC to accomplish, for instance, interpersonal communication (e.g., Anderson & Emmers-Sommer, 2006;Arvidsson, 2006;Duthler, 2006;Henderson & Gilding, 2004; Parks & Floyd, 1994; Rabby, 2007;Ramirez, 2007;Rumbough, 2001;Stefanone & Jang, 2007 Tidwell & Walther, 2002;Walther, 1993Walther, , 1994Walther, , 1996Walther, , 1997Walther, Anderson, & Park, 1994;Walther & Burgoon, 1992;Wildermuth, 2001; Wildermuth & VoglBauer, 2007;Wright, 2004), group communication (e.g., Bonito, 2003Flanagin, Park, & Seibold, 2004;Lee, 2006Lee, , 2007aLemus, Seibold, Flanagan, & Metzger, 2004;Peň a, Walther, & Hancock, 2007; Postmes, Spears, & Lea, 2000;Rains, 2005Rains, , 2007Walther, 1997;Walther & Bazarova, 2007;Walther & Bunz, 2005;Walther, Slovacek, & Tidwell, 2001), and organizational communication (e.g., Adams, Roch, & Ayman, 2005;Barnes & Greller, 1994;Chaudhri & Wang, 2007;Kelleher & Miller, 2006;D. C. Perry, Taylor, & Doerfel, 2004;Rains & Young, 2006;Rice & Love, 1987;Shumate & Pike, 2006;Skovholt & Svennevig, 2007;Trevino, Lengel, & Daft, 1987;Turnage, 2007;Valacich, Paranka, George, & Nunamaker, 1993; Waldvogel, 2007). Researchers also have studied how CMC may be used to provide social support (e.g., K. Campbell & Wright, 2002;Christian, 2004;Dutta & Feng, 2007;R. A. Jones, 2005;Ley, 2007;Shaw, Hawkins, McTavish, Pingree, & Gustafson, 2006;Shaw, McTavish, Hawkins, Gustafson, & Pingree, 2000;VanLear, Sheehan, Withers, & Walker, 2005;Wright, 1999Wright, , 2000aWright, , 2000bWright, , 2000cWright, , 2002, create community (e.g., Baym, 1993Baym, , 2000Bird, 1999;Boczkowski, 1999;Bostdorff, 2004;H. Campbell, 2005;Cooks, 2002;Cooks & Aden, 1995;Cooks, Scharrer, & Paredes, 2003;Edley, Hylmö, & Newsom, 2004;Giese,...

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Section: Introductionmentioning

confidence: 99%

Arab Americans’ Motives for Using the Internet as a Functional Media Alternative and Their Perceptions of U.S. Public Opinion

Muhtaseb

Frey

2008

Journal of Computer-Mediated Communication

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“…This description, like the Strategic Choice Model, was generated after the fact by scholars who wanted to characterize what they objected to. But Sproule's (1989) careful historical analysis reveals little evidence that those people accused of propounding a hypodermic theory of communication actually did. Now I want to say a careful thing about both the Hypodermic and the Strategic Choice Models: namely, that they were both important conceptual developments, and represent excellent foundations for theorizing.…”

Section: The Strategic Choice Model: a Case In Point?mentioning

confidence: 92%

Writing mindlessly

Hample

1992

Communication Monographs

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“…Their strategies were predicated upon the "magic bullet" theory of propaganda; that is, propaganda sent was propaganda believed (Sproule, 1989). As the Cold War intensified and Communism's force appeared to strengthen, congressional leaders became adamant about the need to produce empirical proof of the program's effectiveness.…”

Section: Shawn ) Parry-gilesmentioning

confidence: 99%

Propaganda, effect, and the cold war: Gauging the status of america's “war of words”

Parry‐Giles

1994

Political Communication

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Progressive propaganda critics and the magic bullet myth

Cited by 55 publications

References 23 publications

Arab Americans’ Motives for Using the Internet as a Functional Media Alternative and Their Perceptions of U.S. Public Opinion

Arab Americans’ Motives for Using the Internet as a Functional Media Alternative and Their Perceptions of U.S. Public Opinion

Writing mindlessly

Propaganda, effect, and the cold war: Gauging the status of america's “war of words”

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