Progress in Shopping Tourism

Tourist market segmentation by motivation to shop: A case study of Istanbul, Turkey

“…To the list above, Butler (1991) also added self-esteem, prestige, vanity and nostalgia as valid motivations driving tourists to shop. It is also evident from this list that tourists do not actually need to buy something for shopping to provide them with a pleasurable experience (Choi, et al, 2016;Yuksel, 2004) as many tourists consider shopping at the destination as a leisure and hedonistic activity (Arnold, Reynolds, 2003) or as a way to interact with local people and experience the culture (Choi, et al, 2016). Therefore, Eastlick and Feinberg (1999) classified shopping motives into functional and non-functional.…”

“…This unique shopping environment is sometimes part of the local culture and we already know that tourists often engage in shopping at the destination because this activity gives them an opportunity to interact with local people and experience the culture (Choi, et al, 2016;Hsieh, Chang, 2006). For example, in Cappadocia, where shopping was found to be the third most important reason for tourists to visit the region, product authenticity was the most important motivator for tourists to shop there (Tosun, et al, 2007).…”

“…Moreover, a recent article reviewing the extant literature on shopping tourism (Choi, et al, 2016) found that more than 70% of all published research papers on shopping tourism are from the USA and East and Southeast Asia while very little has been written about shopping tourism in other parts of the world, including Turkey. This is surprising because Turkey, a country situated between Europe and the Middle East, is a very well-known shopping destination (Egresi, 2017;Egresi, Polat, 2016;Kozak, 2002;Tosun et al, 2007;Yuksel, 2004;2007).…”

“…A number of studies in the past attempted to profile tourist motivations and connect them to their destination choice (Andreu, et al, 2005;Bansal, Eiselt, 2004;Kozak, 2002; among many others). However, segmentation techniques have been rarely employed in 'special interest' tourism markets (Dong, et al, 2013;Kim, Ritchie, 2012) and those studies dedicated specifically to shopping tourism remain particularly limited in number (Choi, et al, 2016).…”

Experiential tourist shopping value: Adding causality to value dimensions and testing their subjectivity

“…As Sirakaya‐Turk et al (, p. 1882) have recently claimed, “although shopping is the most popular leisure activity at tourism destinations, the activity remains at the periphery of the mainstream tourism research” and “The call for more research into tourist shopping's experiential aspects (…) suggests the need to further investigate how shopping experiences help create destination loyalty.” Indeed, shopping is crucial for the tourism industry as it often takes “the lion's share of tourists' total expenditure” (Li, Deng, & Moutinho, , p. 191). Shopping can sway the choice of destination, as it is a major part of a tourist's decision‐making process (Brown, ; Sirakaya‐Turk et al , ; Choi et al, 2015; Choi, Heo, & Law, ; Choi, Heo, & Law, ). In this sense, the case of Spain, with 75 million tourists in 2016 (Fernández, ), is paradigmatic.…”