“…Cue exposure treatment (CET) involves repeated exposure to cues that provoke craving in order to extinguish the urge to smoke (Carter & Tiffany, 1999;Conklin & Tiffany, 2002;Unrod et al, 2014). Virtual reality (VR) has shown many advantages over traditional techniques of exposure (Baumann & Sayette, Advance Access publication June 23, 2014 2006; Bordnick, Yoon, Kaganoff, & Carter, 2013;Kaganoff, Bordnick, & Carter, 2012;Martin, LaRowe, & Malcolm, 2010), but few studies have used cue exposure through VR (VR-CET) in the context of smoking cessation treatments (Choi et al, 2011;Culbertson, Shulenberger, De La Garza, Newton, & Brody, 2012;Girard, Turcotte, Bouchard, & Girard, 2009;Moon & Lee, 2009). As a result, several important questions remain unanswered.…”