Profitability analysis of poultry feed marketing in Imo State, Nigeria

Emenyonu, C. A.; Nkemka, C.C.

doi:10.1017/s0043933913000391

Cited by 2 publications

(4 citation statements)

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“…The average age of the sellers was 32.5 years, and the majority (26.2%) of the feed sellers were within the age range of 28 to 37 years. This finding disagrees with [33,36] that found 45 and 37 years, respectively, in Delta and Imo States. Furthermore, 1.7% and 37.3% of the feed sellers we surveyed had no formal education and Higher National Diploma (HND)/Bachelor of Science (BSc) certificates, respectively.…”

Section: Socio-economic Characteristics Of Feed Sellerscontrasting

confidence: 99%

“…The average experience in feed sales was 5.3 years, and most respondents had experience in feed sales below the average (positive skewness). Similar studies on feed marketing in Delta and Imo States [33,36] recorded 15 and 12 years experience in feed marketing, respectively. The differences in the years of experience may be attributed to frequent increases in the price of feed over the past year, which has driven many sellers out of the business.…”

Section: Socio-economic Characteristics Of Feed Sellersmentioning

confidence: 69%

“…Consumer brand switching behavior has been researched in several studies in the mobile telecommunications, cosmetics, toothpaste, soft drink and banking industries [30][31][32]. Past studies on poultry feed [33][34][35][36][37][38] have concentrated on profitability analysis, quality of poultry feed, alternative feedstuff and marketing. Our study's aim is to address the gap in the literature on the brand switching of poultry feed among egg producers in southwest Nigeria, which is the nation's poultry production hub.…”

Section: Introductionmentioning

confidence: 99%

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Delving Deeper into Market Concentration of Poultry Feed and the Driving Factors for Brand Switching: Evidence from Commercial Egg Producers in Nigeria

Sowunmi

Bello

Ogunniyi³

et al. 2022

Sustainability

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An increase in the price of branded feed has been a major problem for the poultry subsector of Nigerian agriculture, and brand switching for a cheap feed at the expense of quality is a common strategy used by egg-producing farmers. Using descriptive statistics, the Markov chain model and the logistic regression model, our study shows that almost 96% of the egg producers use branded feed while 43.1% switched feed brands because of the increase in the price of their preferred brands. Most farmers used Chikun (39.3%) and Top feed (23.2%) six months before data collection and during data collection, respectively. Our study found that approximately 37% of the feed sellers sold at least 10–50 bags per day. We revealed great inequality regarding market concentration: 50% of the feed sellers accounted for 89.5% of the total bags of feed sold per day. Hybrid had the highest customer loyalty. The study shows that Chikun gained 23.7% and 7.1% from Hybrid and Top feed, respectively, while Hybrid gained 36.0% and 35.7% from Chikun and Top feed (change in loyalty by egg producers), respectively. Membership of an association, distance to feed sellers, flock size and the average price of feed per bag were factors that influenced brand switching of poultry feed among egg producers. The study recommends that the government assists in subsidizing the price of critical ingredients (maize and soya bean) in feed production to prevent the price of eggs (the cheap source of protein) from becoming out of reach for most Nigerians.

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Section: Socio-economic Characteristics Of Feed Sellerscontrasting

confidence: 99%

Section: Socio-economic Characteristics Of Feed Sellersmentioning

confidence: 69%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Delving Deeper into Market Concentration of Poultry Feed and the Driving Factors for Brand Switching: Evidence from Commercial Egg Producers in Nigeria

Sowunmi

Bello

Ogunniyi³

et al. 2022

Sustainability

View full text Add to dashboard Cite

show abstract

“…Iheanacho and Amos (2001) also observed that in production this kind of relationship is expected where the available input is efficiently managed along with other resources in order to avoid diminishing returns. Emenyonu et al (2006) reported that the coefficient of water was positive but an insignificant determinant of the output of broilers.…”

Section: Determinants Of Technicalmentioning

confidence: 99%