Profiling the mobile customer – Privacy concerns when behavioural advertisers target mobile phones – Part I

King, Nancy J.; Jessen, Pernille Wegener

doi:10.1016/j.clsr.2010.07.001

Cited by 32 publications

(22 citation statements)

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“…Recently, studies indicated that there is an increasing consumer concern over privacy in the context of real time behavioral advertising and tacking technologies such as cookies [34]. The Internet advertising firms Double Click and Avenue A, software firm Intuit and others have faced lawsuits for using cookies to target advertising.…”

Section: Privacy and Data Securitymentioning

confidence: 99%

Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context

Liaw

2017

Sustainability

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Abstract:The era of Big Data analytics has begun in most industries within developed countries. This new analytics tool has raised motivation for experts and researchers to study its impacts to business values and challenges. However, studies which help to understand customers' views and their behavior towards the applications of Big Data analytics are lacking. This research aims to explore and determine the pros and cons of applying Big Data analytics that affects customers' responses in an e-commerce environment. Data analyses were conducted in a sample of 273 respondents from Vietnam. The findings found that information search, recommendation system, dynamic pricing, and customer services had significant positive effects on customers' responses. Privacy and security, shopping addiction, and group influences were found to have significant negative effects on customers' responses. Customers' responses were measured at intention and behavior stages. Moreover, positive and negative effects simultaneously presented significant effect on customers' responses. Each dimension of positive and negative factors had different significant impacts on customers' intention and behavior. Specifically, information search had a significant influence on customers' intention and improved customers' behavior. Shopping addiction had a drastic change from intention to behavior compared to group influences and privacy and security. This study contributes to improve understanding of customers' responses under big data era. This could play an important role to develop sustainable consumers market. E-vendors can rely on Big Data analytics but over usage may have some negative applications.

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Section: Privacy and Data Securitymentioning

confidence: 99%

Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context

Liaw

2017

Sustainability

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“…Cleff (2007) and King and Jessen (2010) suggest that in order to ensure successful mobile advertising, and to provide more location-specific and personalised mobile advertisements, marketers need to profile consumers more precisely. This will allow for the creation of profiles, which could define and analyse consumers at any given time.…”

Section: Introductionmentioning

confidence: 99%

African Generation Y Students’ Mobile Advertising Usage

Sharp¹

2014

MJSS

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“…It is a legislative challenge to maximize economic potential of emerging mobile technologies like LBAs while providing adequate consumer privacy and data protection. Previous studies find that regulatory protection of personal data will increase consumer trust and usage of mobile advertising (King & Jessen, 2010), while neglecting consumers' privacy concerns is likely to cause distrust of using locationaware services and jeopardize their future diffusion (Xu et al, 2011). However, emerging technologies like LBAs usually progress at a fast rate when the development of related policies and regulations lag behind (Lin, 2012a;Cleff, 2010).…”

Section: Government/regulationmentioning

confidence: 98%

Developing location-based mobile advertising in Singapore: A socio-technical perspective

Lin

Paragas

Goh

et al. 2016

Technological Forecasting and Social Change

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Profiling the mobile customer – Privacy concerns when behavioural advertisers target mobile phones – Part I

Cited by 32 publications

References 0 publications

Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context

Effects of Pros and Cons of Applying Big Data Analytics to Consumers’ Responses in an E-Commerce Context

African Generation Y Students’ Mobile Advertising Usage

Developing location-based mobile advertising in Singapore: A socio-technical perspective

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