Profiling Indian rural markets for supply chain management

Tackling the Constraints of Cumin Cultivation and Management Practices

“…A pricing distribution analysis and Shepherd's ratio showed that this is the most effective channel. The share of farmer in this channel was highest (70.84%) [53]. The connectivity of mandis with e-NAM (online channel) can help the farmer in selling their produce directly through online platform.…”

“…The brokers of Unjha and Deesa mandi purchase produce that has not been processed, such as sieving or grading, and fix the prices of crops standing in farm so farmer get less profit to his produce. While, brokers after processing sell the crop produce at higher prices [53,83].…”

“…The biggest marketing challenge for cumin is post-harvest constraints such as lack of grading and sorting facility, inadequate transportation facilities and infrastructure for linking communities to the central market [53,68,93]. Further, as evidenced by the large number of farmers, the primary limitation of government was failure to declare the MSP (Minimum Support Price) [83].…”

“…Therefore, sampling, grading and testing of such large quantity was difficult. Another reason for the decision by Unjha APMC not to enter e-NAM is concern amongst traders that they might lose their profit [53].…”

“…The cleaning, grading, processing, packing and sorting facilities should be strengthened in the markets, so farmers can get high income returns for their produce [53]. Transportation facilities for connecting villages to the markets should be improved.…”