Profiling consumers for their shopping motivations in modern retail formats in Oman
Rakesh Belwal,
Shweta Belwal,
Zoe Morgan
et al.
Abstract:PurposeConsumer shopping motivations are evolving in tandem with shifts in products, services and the retail landscape. This paper primarily aims to explore what drives shopping behavior among consumers in Oman. Additionally, the paper aims to profile consumers based on their shopping motivations.Design/methodology/approachBased upon the review of literature, we developed a list of 63 items of shopping motivations. Exploratory factor analysis later led to a 12-factor solution involving 50 items, which were ref… Show more
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