Profiles of sustainable food consumption: Consumer behavior toward organic food in southern region of Brazil

Feil, Alexandre André; Cyrne, Carlos Cândido da Silva; Sindelar, Fernanda Cristina Wiebusch; Barden, Júlia Elisabete; Dalmoro, Marlon

doi:10.1016/j.jclepro.2020.120690

Cited by 108 publications

(91 citation statements)

References 47 publications

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“…Specifically, male respondents, younger consumers, and those successfully completing higher education have a higher WTP for organic food. While results regarding the role of gender in the demand for organic food are inconsistent across previous studies (McCarthy et al., 2016), this study echoes previous research that being young (Feil et al., 2020; Hughner et al., 2007) and higher levels of education enhance demand (McCarthy et al., 2016; Paul & Rana, 2012; Zanoli et al., 2013). Consequently, existing segmentation schema of organic consumers, based on evidence for more developed nations (Verain et al., 2012) has relevance for emerging economies.…”

Section: Discussionsupporting

confidence: 65%

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Gorton

2020

Int J Consumer Studies

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Certified organic products hold a niche but growing share of global food markets with considerable interest in the factors affecting consumers’ Willingness To Pay (WTP) for organic food. The objective of this paper is to investigate the effects of perceived regulatory efficiency, food safety concern and ethnocentrism on demand for organic food. In total, 450 Iranian food shoppers took part in a choice experiment for organic rice, with the attributes: price, retail outlet, product type and country of origin. Mixed logit model results suggest that perceived regulatory efficacy and food safety concerns enhance WTP for organic food, while ethnocentrism enhances consumers’ WTP for domestically produced food but not organic food per se. In emerging economies, the growth of the organic market will depend on the perceived robustness of regulatory systems while ethnocentrism will curtail the potential for export‐based models of development.

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Section: Discussionsupporting

confidence: 65%

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Gorton

2020

Int J Consumer Studies

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“…In addition, another extrinsic factor relates to the social image of consumers and product attributes (e.g., products' pricing, quality performance, safety, and promotion). Prior researchers explored some factors of green purchase intentions [23,29,56,72,102], such as attitude [103], purchase intention, problems, responsibility, human-oriented, affectionate, cognitive responses and collectivism, which are focused on promoting green purchase behavior. In developing countries, perceived deterioration is a reliable prediction for consumer green purchase decisions [98].…”

Section: Green Purchase Decisionmentioning

confidence: 99%

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

2020

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Consumers are paying close attention to green products to reduce the environmental impact on health issues. As the scope of this research, this current study focuses on determining consumers’ purchase decisions regarding green products using a survey conducted in a fast-growing developing country. This research was descriptive and considered a conceptual framework for extending the Theory of Planned Behavior (TPB), which was selected as the primary theoretical model. The significant contributions and main objectives of this study are as follows—to explore the present scenario of green marketing in Bangladesh with previous studies, and to fill a research gap regarding green purchase decisions by applying the TPB model with adding additional constructs, such as environmental concerns, green perceived quality, and future green estimates. A range of qualitative and quantitative techniques were adopted to collect data from the target groups, where a sample of young educated Bangladeshi consumers (n = 638) was used to consider the measurement and structural models by applying a partial least squares-structural equation modelling (PLS-SEM) method. The empirical findings show that consumers’ environmental concern (EC), green perceived benefits (GPB), green awareness of price (GAP), green willingness to purchase (GWP), and future estimation of green marketing (GFE) have a strong positive influence on consumer’ green purchase decision (GPD). Still, the green perceived quality (GPQ) has a negative influence on green purchase decisions (GPD). To inform consumers about green or eco-friendly products, this study provides valuable suggestions to companies, marketers, and policymakers for designing green marketing tools such as green advertising, green branding, and eco-labels. Based on these findings, it gives some managerial insights for the promotion of green products and green marketing.

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“…Researchers presented various consumers' motives for buying organic food such as ecological sustainability [29], healthy lifestyles [13]. Extant literature focused on understanding various reasons to consume organic food [9,30,31], and the motives behind a consumer's behavior [32]. Research presented different antecedents with significant impact on increasing buying behavior of organic food, including environmental concerns [23], and health consciousness [33].…”

Section: Introductionmentioning

confidence: 99%

Purchasing Behavior of Organic Food among Chinese University Students

Ali

Hao

2021

Sustainability

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The consumption of organically produced food is gaining ground around the world due to growing consumers’ concerns for personal health. Nevertheless, researchersaddressed the intention-behavior gap pertaining to buying organic food and called for more studies on consumers’ actual purchasing behavior. In order to understand this disparity, the current study examined the relationship among health consciousness, pricing policy, consumer trust, personal attitude, and purchasing behavior of organic food among university students. In addition, this research examined the moderating impact of word of mouth (WOM). This research adopted a quantitative method and employed convenience sampling to administer survey questionnaires to buyers of organic food in five Chinese universities between November 2020 and February 2021. A total of 335 questionnaires were collected and used for data analysis. Structural equation modeling results revealed that purchasing behavior is positively related to health consciousness and negatively influenced by pricing policy, while personal attitude and consumer trust had an insignificant association with students’ buying behavior of organic food. Further, WOM had a positive moderating impact on the relationship between health consciousness and purchasing behavior; and was found to strengthen the negative relationship between pricing policy and organic food purchasing behavior. This study presents some critical implications for researchers and organic food retailers and marketers.

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Profiles of sustainable food consumption: Consumer behavior toward organic food in southern region of Brazil

Cited by 108 publications

References 47 publications

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

The effects of perceived regulatory efficacy, ethnocentrism and food safety concern on the demand for organic food

Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation

Purchasing Behavior of Organic Food among Chinese University Students

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