Professionalization of Political Communication

Cubrimiento mediático de las elecciones locales de 2015 en Colombia: entre la opacidad política y el centralismo informativo

“…Algunos teóricos llaman este proceso la "profesionalización" o "americanización" de las campañas políticas (Schmitt-Beck, 2009;Holtz-Bacha, 2002;Gibson y Römmele, 2001;Mancini y Swanson, 1996). Schmit-Beck señala:…”

Personalization, privatization, and campaign strategies in newspaper coverage of two Chilean presidential elections, 1989-2009

“…Another example is the law that established the mechanism of primaries for the 2013 national elections. Personalization, privatization, and campaign strategies in newspaper coverage of two Chilean presidential elections, 1989-2009 management of political campaigns also aims at highlighting the candidate, his characteristics or attributes as a political leader, at the expense of his party (Holtz-Bacha, 2002). Furthermore, the authors, based on Holtz-Bacha (2004), distinguish a special kind of media personalization: the media "privatization," which consists in highlighting the personal characteristics and the personal lives of the candidates, beyond their political attributes.…”

The wavering implementation of government communication in France

“…The first reason is the professionalization of political communication and, notably, the professionalization of political campaigns (Maarek, 2003(Maarek, , 2004a(Maarek, , 2004b(Maarek, , 2007(Maarek, , 2010Holtz-Bacha, Mancini, Papathanassopoulos & Negrine, 2007). This professionalization is closely linked to an increased personalization of political communication, leading to an inclusion of the private life of the politicians in the public sphere.…”