Professional YouTubers’ health videos as research material: Formulating a multi-method design in health psychology

Carral, María del Río; Volpato, Lucia; Michoud, Chloé; Phan, Thanh-Trung; Gática-Pérez, Daniel

doi:10.1016/j.metip.2021.100051

Cited by 9 publications

(6 citation statements)

References 35 publications

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“…As online influencers, YouTubers extensively use the YouTube platform to launch a variety of videos delivering ads, viewpoints, comments, and reviews (del Rio Carral et al, 2021;de Berail et al, 2019;Xue and Liu, 2023). Over 70% of the YouTube platform users have watched YouTuber channel videos, 27% of which subscribed to more than one YouTuber channel, and 61% of subscribers are willing to watch videos within 24 h after notification (Ipsos, 2019).…”

Section: Introductionmentioning

confidence: 99%

“…Finding ways of increasing viewers' motivation to subscribe and continuously view channel videos is a major target of content creators. For example, while some viewers give more importance to video features (relaxation, motives, entertainment, or health-related contents) (de Berail et al, 2019;Klobas et al, 2018;del Rio Carral et al, 2021), others are driven by YouTubers' features (personality, interaction, or inspirational role models) (Dynel, 2014;Hu et al, 2020;.…”

Section: Introductionmentioning

confidence: 99%

“…As online influencers, YouTubers extensively use the YouTube platform to launch a variety of videos delivering ads, viewpoints, comments, and reviews (del Rio Carral et al ., 2021; de Berail et al. , 2019; Lee et al ., 2021; Lee and Lee, 2021; Xue and Liu, 2023).…”

Section: Introductionmentioning

confidence: 99%

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Why dropping intention of attention to YouTuber channels?

Wu,

Kao,

Chen

2023

APJML

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PurposeSocial participation and user-generated contents have engendered an era when “any receiver can be a provider.” Although studies have emphasized on increasing the number of subscribers conducive to platform success, the issue regarding why viewers drop their registered YouTuber channels has been less addressed. This article aims to present and empirically test a causal model to account for the pattern of discontinuous intention of attention to YouTuber channels.Design/methodology/approachInspired by the expectation–disconfirmation theory, the study proposes and examines a research model by using an empirical quantitative approach. The proposed model considers channel and YouTuber facets, as well as potential moderation effects of viewing seniority.FindingsAnalysis of a sample of 406 questionnaires revealed that ads interference is not a significant reason for discontinuation of viewing a channel, in contrast to insufficient playfulness and inconsistency. Regarding YouTubers’ features, both interaction inadequacy and negative self-disclosure are significant determinants of perceived dissatisfaction and discontinuation of viewing. The effects of determinants of discontinuity depend on viewers' seniorities, except for negative self-disclosure.Originality/valueWhile existing studies have focused mainly on revealing the determinants associated with the behavioral intention of viewing YouTuber channels to increase self-media performance, this research contributes insights into the literature investigating why existing viewers stop following a certain YouTuber channel. From a psychological perspective, this study demonstrates the value of modeling discontinuous behaviors toward YouTuber channels in the domain of social marketing.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Why dropping intention of attention to YouTuber channels?

Wu,

Kao,

Chen

2023

APJML

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“…Understanding social media as strongly ambivalent channels (Allen et al, 2014), we agree with Boyd (2014) on the need to overcome polarized approaches frequently found in studies on this subject, by adopting a more nuanced and context-aware approach. To do so and building on our previous research (del Rio Carral et al, 2021; del Río Carral et al, 2022) we designed a research project entitled “Navigating through a postfeminist social media culture: Young women’s experiences of health and wellbeing – MeStories Study”. This study aims to understand the role of a new social media culture on narrative constructions of a sense of self among young women in late adolescence (Meeus, 2018), aged 18 to 20, and, particularly, the ways in which such narrative identities relate to experiences and practices involving the self, the body, and health.…”

Section: Introductionmentioning

confidence: 99%

“…In that sense, postfeminist discourses implicitly infer that women are not ‘good enough’ just the way they are, and are likely to trigger guilt and bodily dissatisfaction among female social media users who fail to meet the standards promoted by these channels (Riley et al, 2018; Strübel et al, 2016). Regarding health-related content, professional YouTubers disseminate discourses and practices about eating, exercising, and resting, all aiming to achieve health and happiness (del Rio Carral et al, 2021), contributing to reinforce postfeminism ideas, as well as the societal logics of healthism (Crawford, 1980).…”

Section: Introductionmentioning

confidence: 99%

Young Women’s Experiences of Health and Well-Being in a Postfeminist Social Media Culture: The MeStories Study Protocol

Ferraz

Rabel

Franzoni

et al. 2022

International Journal of Qualitative Methods

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Introduction: To date, there is much controversy in the literature on the impacts of social media use on young women’s health and wellbeing. Alongside the massive popularity of platforms like Instagram and TikTok, the social media culture has become a key mediator of social discourses on health, femininities, bodies, and identities. In contemporary Western societies, the individual pursuit of health is highly valued, related to contemporary forms of governance that emphasize self-regulation, individual responsibility, and individual choice. Furthermore, postfeminist discourses strongly encourage women to engage in constant work on their body, health, and identity. In this context, it is imperative to understand how the contemporary social media culture relates to young women’s health, body, and sense of self. Aims: The overall aim of this study is to understand the role of a new social media culture on narrative constructions of a sense of self among young women in late adolescence, aged 18–20 years old, and, particularly the ways in which such narrative identities relate to experiences and practices involving health and wellbeing. Methods: In this 3-year research we adopt a social constructionist approach in critical health psychology focused on socio-culturally situated practices and meanings involved in the construction of human experience. We adopt a qualitative research approach - consisting of in-depth interviews, focus groups and photo elicitation techniques - with people self-identifying as women. Data analysis will employ both narrative and reflexive thematic analysis. Ethics and dissemination: The study protocol was approved by the Ethics Committee of the University of Lausanne. Findings will be published in scientific journals, presented at meetings, and will serve for public health and educational purposes. Content in form of flyers and posts will be designed to communicate findings to participants via current social media platforms.

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Innovating qualitative research methods: Proposals and possibilities

LaMarre

Chamberlain

2022

Methods in Psychology

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Professional YouTubers’ health videos as research material: Formulating a multi-method design in health psychology

Cited by 9 publications

References 35 publications

Why dropping intention of attention to YouTuber channels?

Why dropping intention of attention to YouTuber channels?

Young Women’s Experiences of Health and Well-Being in a Postfeminist Social Media Culture: The MeStories Study Protocol

Innovating qualitative research methods: Proposals and possibilities

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