“…As lines blur between public, private and professional lives on social media, there is a need to set clear boundaries: professional, scientific and personal integrity must be maintained 3 . This issue is most pressing in relation to social media and medicine 4 , in which patients must be factored in — social media is public, and therefore patient-facing, and their needs must be considered. In their Comment, Segal & Hansen 5 explore the topic of medical images, social media and consent, and their concerns about sharing patient imagery and clinical images on such public platforms.…”