Professional judgment and the predicaments of practice

Abstract

Addresses the issues inherent when analysing marketing philosophy and knowledge, illustrates by examples from various philosophers, pricipally Aristotle. Explores the relationship between knowledge and action, questioning what kind of knowledge informs good practice. Highlights two types of knowledge,``technical rationality'' and``practical judgment'', and the kinds of activities encapsulated within each paradigm. Covers the character of the natural sciences including the proven and established theories of the technicist logic and the varied and unpredictable nature of the social sciences, incorporated within practical judgment. Suggests that properties required by a trainee in the practical field in order to learn good practice and`j udgment'', include resourcefulness and flexibility.This paper began life in talks to a symposium on legal practice at the McCann Fitzgerald firm of solicitors in Dublin and to seminars at the Business School and at the Marketing Centre of University College Dublin. A version of it has also been presented to the faculty colloquium of the Law School at the university of Notre Dame. For invitations to give these talks I am grateful, respectively, to Mr

Investigating Philosophies Underpinning Dietetic Private Practice

“…However, those practitioners who possess phronesis, in addition to episteme and techne, utilize knowledge and skillsets that show expert characteristics [25,27,28,29]. It has been shown within nursing, that practitioners exhibiting the use of these three concepts, are better able to respond contextually and appropriately to their patients [30,31].…”

“…It describes the endeavor of using technical rationality to produce a certain outcome [28]. Technical rationality describes a practice of systematically performing a set of discrete tasks, in order to produce a generic product [28]. This ensures that the practice is efficient, standardized, and ‘practitioner proof’ [28].…”

“…Technical rationality describes a practice of systematically performing a set of discrete tasks, in order to produce a generic product [28]. This ensures that the practice is efficient, standardized, and ‘practitioner proof’ [28]. In this way, it can be replicated and controlled, and lends itself to practice criteria that are easily assessed and accounted for [28].…”

Implementation of Ethical Higher Education Marketing

“…Given that the university ought to encourage wisdom-we accept this is contestable-in its own structures and students, we propose a model based on wise practical judgements informed by virtuous practice, not the one simply derived from rational decisionmaking models. Practical judgement is not simply a logical analysis or a synthesis but Ethical Higher Education Marketing 345 a response to purposeful engagement with a specific context (Dunne, 1999). Moreover, it requires an ability to act appropriately, often in ways that help define a future which may be incomprehensible, incommensurate, or just dogmatically blocked by others' ways of being.…”

An Aristotelian model for ethical higher education marketing: The role of practical wisdom

“…Practical judgement is not simply a logical analysis or a synthesis but a response to purposeful engagement in a specific context (Dunne, 1999). Moreover, it requires an ability to act appropriately, often in ways that help define a future which may be incomprehensible, incommensurate or just dogmatically blocked by others' ways of being.…”