The article presents traditional models of teaching university students. The necessity of modernization of pedagogical technologies and approaches is substantiated in the context of changes in communication processes in the era of the information society. The author studies the historical experience of the first higher architectural and design school of Bauhaus, which laid the foundations of interactive technologies in art education. The importance of the pedagogical concepts of Bauhaus professors for development of design and the relevance of these concepts in modern design education are considered. Interactive teaching model is presented as the most effective method in the process of professional training of students-designers. In the article features and forms of this model are studied. As an example that demonstrates the diversity of implementation of its forms the experience of professional training of design students who study at the Don State Technical University is under investigation. Such interactive technologies as course design project, performance of independent works and creative tasks, public presentation of the project results are described. There are goals of the creative practice "workshop", the program of which is the author's development of the teachers of the University. The importance of attracting students to the preparation and conduct of cultural mass creative activities with the aim to increase the motivation of their educational activities is particularly emphasized. It is concluded that the interactive methods in education contribute to a high quality training of professionals and cultivation of their active citizenship.