Abstract:The portrayal of the librarian as an uptight, stern, dowdy "shhhush"-meister is a popular Madison Avenue cliché. Recent advertisements playing off the stereotype sell everything from rum to cars. Reacting to this superficial image, actual librarians are fighting back, whether collectively by forming Web sites spoofing the stereotype of their profession, or individually by speaking up, as when a Web site posted insults by a Chicago law student. But the backlash against the stereotype is the outward reaction to … Show more
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