2007
DOI: 10.1007/978-3-658-26352-2
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Produktionsplanung in der Automobilindustrie

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“…Offering mass customizable products is a tremendous benefit to meet diverse customer needs and requirements. However, enabling mass customizable products to customers is a huge driver of complexity, complexity induced costs and prolongs development times (Stich, 2007). Finding an optimal balance between variance-induced costs and the increased willingness to pay for a customised product by the consumer, is challenging venture.…”
Section: Introductionmentioning
confidence: 99%
“…Offering mass customizable products is a tremendous benefit to meet diverse customer needs and requirements. However, enabling mass customizable products to customers is a huge driver of complexity, complexity induced costs and prolongs development times (Stich, 2007). Finding an optimal balance between variance-induced costs and the increased willingness to pay for a customised product by the consumer, is challenging venture.…”
Section: Introductionmentioning
confidence: 99%