Today intense competition conditions in the market and customers expectation increasing continually. So companies have required to increase the product quality continually, insure profitability, decrease the cost in all process and improve productivity in all process. Productivity shows to the how efficiently the resources are transforming into useful goods and services. The automobile sectors today using to the kaizen process for continuous improvement, where "KAI" (change) and "ZEN" (better) called by Japanese, which means better change. The kaizen approach eliminates to the unnecessary activities and it improves to low performance activity. This study describes a kaizen application in tyre building process during bead setting operation in production department of a CEAT tyre company. The effect of kaizen implementation in a tyre company during the bead setting process is that, the number of scrap reduced and breakdown time reduced from 20.02 hrs /month to 9.88 hrs/month as a result production of product improved by 608 tyres/month. After the implementation of kaizen approach productivity improved by 1.45%.