Spatial concentration of Cultural and Creative Industries (CCIs) is not a new topic in academic research. However, the analysis of this phenomenon often neglects that CCIs behave differently, due to their heterogeneity. Building on the literature on CCIs' concentration, a novel classification of CCIs is presented based on two key dimensions: heterogeneous creativity and filière. CCIs spatial concentration is tested along these two dimensions, highlighting that the location determinants differ at their intersection. Results renew the interest on CCIs' clustering and define new perspectives for policy interventions.