2016
DOI: 10.1080/08841241.2016.1238023
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Production of consumer spaces in the university

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Cited by 7 publications
(2 citation statements)
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“…Several practices have been associated with this practice, such as the international student recruitment market (James-MacEachern, 2018), managerial control of academic work and academic labour (Willmott, 1995) and increasing spaces of consumption for students groups (Cunningham, 2016). Moreover, Brancaleone and O'Brien (2011) have critically argued that learning outcomes because of commodification strategies have appeared to be evocative; however, HEI have remained considerably incompetent at delivering the requisite level of quality education.…”
Section: Academic Capitalism Consumerism and Commodification In Highe...mentioning
confidence: 99%
“…Several practices have been associated with this practice, such as the international student recruitment market (James-MacEachern, 2018), managerial control of academic work and academic labour (Willmott, 1995) and increasing spaces of consumption for students groups (Cunningham, 2016). Moreover, Brancaleone and O'Brien (2011) have critically argued that learning outcomes because of commodification strategies have appeared to be evocative; however, HEI have remained considerably incompetent at delivering the requisite level of quality education.…”
Section: Academic Capitalism Consumerism and Commodification In Highe...mentioning
confidence: 99%
“…These concepts have been widely employed and examined in marketing and psychology literature (Babin et al, 1994;Ballantine et al, 2010;Chitturi et al, 2008;Dhar & Wertenbroch, 2000;Herz, Beland, & Hellerstein, 2004), and have also been shown to impact on teaching and learning when employed (Myers, 2010). While Cunningham (2016) mentions the blur between learning and consumption in higher education, hedonic and experiential motivations could likewise be argued to fit this notion. These values have been discussed by (Myers, 2010, p. 24) where she states: "Although the learning paradigm via experiential activities has a confirmed influence on classroom and learning outcomes".…”
Section: Hedonic and Utilitarian Valuesmentioning
confidence: 99%