Abstract:This paper aims to present the problems faced by companies in relation to Product Variety Management (PVM), make the management of the company's product variety studied less complex and more dynamic, balancing the marketing team's objectives with the constraints of the industry, proposing suggestions to assist in decision making and presenting metrics for PVM evaluation. The variety of products is a current theme and present in the day to day business. With the proliferation of diversified and customized produ… Show more
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