Product Variety and Economic Growth: Empirical Evidence for the OECD Countries

Funke, Michael; Ruhwedel, Ralf

doi:10.2307/4621668

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Cited by 74 publications

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Business model diversification and firm performance: A demand‐side perspective

Sohl

Vroom

McCann

2020

Strategic Entrepreneurship

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Research summary: This study explores the relationship between business model diversification (BMD) and firm performance from a demand-side perspective. We focus on the addition of a business model with a high degree of demand complementarity, which we refer to as demand-related argue and show that demand-related BMD increases firm performance and is more profitable than demand-unrelated BMD. We also explore external market conditions under which demand-related BMD should lead to greater performance improvements. Our results reveal that demand-related BMD is more profitable in markets with higher demand heterogeneity-as fostered by increases in consumer incomes-and increased technology availability that enables consumers to act on their heterogenous preferences. K E Y W O R D S business model, demand-side perspective, diversification, firm performance, retail sector

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