Product Trait Clutter and the Devaluation Effect in Product Differentiation. The Value of Product Differntiation in Consumer Choice

Mantz, Timothy; Mantz, Kathy

doi:10.18374/ijbs-18-1.7

IJBS

2018

DOI: 10.18374/ijbs-18-1.7

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Product Trait Clutter and the Devaluation Effect in Product Differentiation. The Value of Product Differntiation in Consumer Choice

Timothy Mantz¹,

Kathy Mantz²

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Product Trait Clutter and the Devaluation Effect in Product Differentiation. The Value of Product Differntiation in Consumer Choice

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