“…Existing research within the field has focused on a number of aspects that often encompass the entire supply chain (see Srivastava, 2007), including total quality management (Klassen & McLaughlin, 1993;Porter & van der Linde, 1995), lean supply chain management (Kleindorfer, Singhal, & Wassenhove, 2005;Rothenberg, Pil, & Maxwell, 2001;Simpson & Power, 2005), reverse logistics (Chan, 2007;Guide & Van Wassenhove, 2002;Wu & Dunn, 1995), life cycle assessment (Beamon, 1999;Hagelaar, van der Vorst, & Marcelis, 2004;Stewart, Collins, Anderson, & Murphy, 1999), and product stewardship (Michaelis, 1995;Verghese & Lewis, 2007). Although such approaches have highlighted the dynamics and complexities of implementing GSCM, they tell us little about implementing GSCM within individual buyer-supplier relationships.…”