Product-Service Systems: A customer engagement perspective in the fashion industry

Khitous, Fatima; Urbinati, Andrea; Verleye, Katrien

doi:10.1016/j.jclepro.2022.130394

Cited by 26 publications

(5 citation statements)

References 63 publications

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“…A collaborative approach to value creation is linked to the ability to activate partnerships and cross-stakeholder interactions to co-create services and generate added value for both the object of exchange and the actors involved. The promotion of collaborative consumption, which is more relevant in a peer-to-peer (P2P) interaction model, is linked to high expectations in terms of societal benefits (Khitous et al, 2022) and confirms an increasing focus on aspects related to the circular economy and responsible consumption (D'Adamo et al, 2022).…”

Section: Methodological Model: An Interpretative Framework For Psss I...mentioning

confidence: 72%

Collaborative Fashion Consumption: Second-hand PSSs as agent of change

Cardoso,

Spagnoli

2023

Linköping Electronic Conference Proceedings

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The second-hand market has been in the spotlight when it comes to circular and collaborative fashion studies. Resale service dynamics and designs have been reinvented over time, currently influenced by consumer demands and their new ways of thinking about the fashion industry. Within this context, this paper aims to draw an up-to-date mapping of current second-hand practices in the fashion sector in the Brazilian context. Through a proposed model - an interpretative framework for PSSs in fashion second-hand market - three different clusters (thrift shops, digital marketplaces, and virtual social communities) were identified, mapped and analysed, representing three different approaches to the servitisation of the sector by establishing variable relations and connections between the ecosystem actors: territories, communities and companies.

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Section: Methodological Model: An Interpretative Framework For Psss I...mentioning

confidence: 72%

Collaborative Fashion Consumption: Second-hand PSSs as agent of change

Cardoso,

Spagnoli

2023

Linköping Electronic Conference Proceedings

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“…Indeed, CE is built on certain social values and consumers are value co-creators as they wish to assume more roles in co-creating value (Vargo & Lusch, 2008. As social value is a key factor contributing to brand engagement (Khitous et al, 2022), it makes sense to anticipate that if consumers identify with shared value propositions, they will become engaged in the social value co-creation/construction process and foster a sense of brand community, eventually developing brand engagement. As a result, the following hypotheses are put forth: Hypothesis 2.…”

Section: The Mediating Role Of Sense Of Brand Communitymentioning

confidence: 99%

“…Indeed, CE is built on certain social values and consumers are value co‐creators as they wish to assume more roles in co‐creating value (Vargo & Lusch, 2008, 2016). As social value is a key factor contributing to brand engagement (Khitous et al, 2022), it makes sense to anticipate that if consumers identify with shared value propositions, they will become engaged in the social value co‐creation/construction process and foster a sense of brand community, eventually developing brand engagement. As a result, the following hypotheses are put forth:Hypothesis A sense of brand community mediates the impact of a shared value proposition on brand engagement. Hypothesis Shared value proposition is positively related to sense of brand community. Hypothesis A sense of brand community is positively related to brand engagement.…”

Section: Literature Review and Theoretical Hypothesismentioning

confidence: 99%

“…CE with brand has been a hot issue in the field of brand management, particularly in the digital era (Hollebeek et al, 2019; Khitous et al, 2022), which pertains to the transformation of consumers into “digital people” who are active in various virtual spaces and social media and voluntarily help specific brands in their marketing communication activities by exercising their individual voice and influence in various ways (Harmeling et al, 2017; Hollebeek & Macky, 2019; Van Doorn et al, 2010). Recent studies also revealed that internet influencers play a crucial part in triggering these brand community‐related activities (Pradhan et al, 2023; Vrontis et al, 2021).…”

Section: Literature Review and Theoretical Hypothesismentioning

confidence: 99%

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The impact of shared value proposition on consumer engagement through a sense of brand community

Lin,

Long,

Liu

2024

Int J Consumer Studies

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Creating shared value (CSV) literature has heralded enterprises generating economic benefit while simultaneously adding value to society. Existing research predominantly employs the case study method to show that enterprises adopting CSV strategies have achieved commercial success. However, empirical investigations are still rarely undertaken to examine the effect of CSV on consumers. This study argues that a shared value proposition generates consumer engagement (CE) and fosters in customers a sense of brand community. To this end, a moderated mediation model is constructed to delineate the relationship between shared value proposition, sense of brand community, and brand engagement. The empirical results show that a shared value proposition has a positive impact on brand engagement, which is fully mediated by consumers' sense of brand community. The study also discovered that consumers' self‐construal does not moderate the relationship between shared value proposition and sense of brand community. We hope our study and the evidence it provides help to shed more lights on the understanding and impact of CSV and to support the application of CSV strategy in enterprise.

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“…(Modelo A), (Galvão et al, 2022), (Khitous;Verleye, 2022), Parida, 2021) Desenvolver uma rede de entrega de valor circular para os segmentos de clientes e demais parceiros do ecossistema de negócio. Damari, 2021), Fonte: autora O modelo A implementa em larga escala 100% dos requisitos de MNC referente a segmento de clientes e busca melhorá-los (ver tabela 1).…”

Section: Segmento De Clientesunclassified

Sistema de Gestão Ambiental como um instrumento de apoio para implementação de Modelo de Negócio Circular: proposta desenvolvida por meio do >i<Design Science>/i< e múltiplos estudos de caso

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Ao meu filho Murilo, minha mãeAilda, minha irmã Sabrina e a meu companheiro Brayan por todo o amor, compreensão e apoio incansável. Eu amo muito vocês. Gratidão eterna! AGRADECIMENTOSÀ Deus pelo dom da vida e por me dar força em minha jornada.À Jesus pelo amor incondicional para conosco.À espiritualidade amiga que apoia em minha missão. À a minha mãe Ailda pelo amor e carinho e por doar sua vida para que nossos sonhos se realizem.À minha irmã Sabrina pelo amor e apoio incondicional.Ao meu pai Milton que mesmo distante torce para nosso sucesso.Ao meu filho Murilo que mesmo tão pequeno me ama e me ensina muito.À meu companheiro de jornada Brayan por toda a paciência e carinho comigo durante todo esse processo.Ao Prof. Dr. Aldo Ometto por me aceitar em seu grupo de pesquisa e proporcionar diversas oportunidades. Ao Prof. Dr. Marcelo Caldeira Pedroso por aceitar me coorientar e me receber tão bem.À todos os meus professores desde o jardim de infância até meu momento atual, pois sem eles eu não estaria aqui. Obrigada por compartilharem suas melhores energias comigo.À todos os membros da banca examinadora por todas as contribuições e críticas construtivas.À secretaria do Programa de Pós-Graduação em Ciências da Engenharia Ambiental por todo o apoio.À todos os colegas que passaram pelo laboratório de Gestão de Operação.À todos os professores e secretárias da Engenharia de Produção -EESC que sempre me trataram com muito carinho e respeito.

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Product-Service Systems: A customer engagement perspective in the fashion industry

Cited by 26 publications

References 63 publications

Collaborative Fashion Consumption: Second-hand PSSs as agent of change

Collaborative Fashion Consumption: Second-hand PSSs as agent of change

The impact of shared value proposition on consumer engagement through a sense of brand community

Sistema de Gestão Ambiental como um instrumento de apoio para implementação de Modelo de Negócio Circular: proposta desenvolvida por meio do >i<Design Science>/i< e múltiplos estudos de caso

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