Abstract:The use of saved transaction data can provide a lot of knowledge that useful to the company in making policy and find the strategy in Alfamidi. In applying that goal, that is using Market Business Analysis. One of the techniques of Data Mining is Association Rule, which is the procedure of Market Basket Analysis to find the customer buying patterns. This pattern can be one of the ways in making policy and business strategy. One pattern determined by two parameters, they are support (support value) and confiden… Show more
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