Proceedings of the International Conference on Strategic Issues of Economics, Business And, Education (ICoSIEBE 2020) 2021 Help me understand this report
Product Quality, Sales Promotion, Distribution Channel and the Effect on the Level of Sales Volume Oyster Mushrooms in Kutalimbaru Subdistrict, North Sumatera Indonesia
Abstract: The purpose of this research is to find out the influence of product quality, sales promotion, and distribution channel on the level of oyster mushroom sales volume in Kutalimbaru district, North Sumatra, Indonesia. Samples in this study amounted to 50 producers of oyster mushrooms. Data obtained through observations, interviews, literature studies, and the distribution of questionnaires. Data analysis techniques used are multiple regression analysis techniques. The results showed that there is an influence of…
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