Product Quality and Customer Benefit

Blecharz, Pavel; Štverková, Hana

doi:10.1007/978-3-642-23023-3_58

Cited by 5 publications

(1 citation statement)

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“…The taste of products has been evaluated by the customer verbally in analysis, and the verbal evaluation is transformed into the scoring (Blecharz and Stverkova, 2011;Blecharz, 2015). As for an easy understanding for the customer, five variants of answers have been chosen to make evaluation easier.…”

Section: Theoretical Basesmentioning

confidence: 99%

The Quality Perceived by the Young Customer Versus Coca Cola Zero Advertisement

Blecharz¹,

Štverková²

2017

Proceedings of the 2nd Czech-China Scientific Conference 2016

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Nowadays, the advertisement is one of the key activities of sale. An advertisement is not always true and sometimes it could be even misleading or false. This chapter is focused on the exemplary verification of the truth of the concrete advertisement. The verification has been provided based on the data coming from the research being provided among 300 young customers from the Czech Republic. The data have been processed statistically, and based on the hypothesis testing using one-way analysis of variance (ANOVA), the data are evaluated whether the advertisement is true or misleading. Research findings provide testimony of unfair practice of advertisement.

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Section: Theoretical Basesmentioning

confidence: 99%

The Quality Perceived by the Young Customer Versus Coca Cola Zero Advertisement

Blecharz¹,

Štverková²

2017

Proceedings of the 2nd Czech-China Scientific Conference 2016

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Efficiency of innovative technology in construction industry

Štverková

Václavík

2017

IOP Conf. Ser.: Earth Environ. Sci.

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Theory and Practice in the Process of T-vc Dependence Creation for Selected Cutting Material

Panda

Duplák

Jurko

2013

AMR

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The theory and practice in engineering industry is not the same. Wise people say that practice is the only well-mastered theory. The most important part of new discovery is successfully realized experiment. Every experiment has inputs and outputs. Inputs are defined before experiment and they are accurately determined and described. Outputs have to be measured and described after experiment. It is very difficult to describe and express parameters that are base of experiments. Tested parameters and theirs dependencies are very often described by means of graphs, tables or definitions. Lot of parameters and their dependencies in engineering practice are not described by means of formula. Very important and often used standard ISO in engineering practice is standard ISO 3685. This standard includes characteristics for various cutting materials. The main part of this standard is T-vc dependence for cutting materials. One of the cutting materials contained in standard ISO 3685 is sintered carbide. There are instructions obtained in standard ISO 3685 for creation of T-vc dependence. The article describes differences between T-vc dependence for sintered carbide and standard ISO 3685.

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Product Quality and Customer Benefit

Cited by 5 publications

References 0 publications

The Quality Perceived by the Young Customer Versus Coca Cola Zero Advertisement

The Quality Perceived by the Young Customer Versus Coca Cola Zero Advertisement

Efficiency of innovative technology in construction industry

Theory and Practice in the Process of <i>T</i>-<i>v</i><sub>c</sub> Dependence Creation for Selected Cutting Material

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