Product Perception in the Case of Frequent Online Buyers–Empirical Evidence

Mityko, Delia Sorana Varvara; Teiu, Codrin

doi:10.1016/s2212-5671(12)00162-1

Cited by 4 publications

(1 citation statement)

References 9 publications

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“…Kualitas produk adalah kesan keseluruhan konsumen tentang keunggulan produk yang digunakan dan sejauh mana ukuran produk yang diberikan sesuai dengan harapan pelanggan. Mityko & Teiu (2012) mendefinisikan kualitas produk sebagai penilaian komparatif dari harapan versus kinerja yang dirasakan. Produk merupakan elemen penting dalam bauran pemasaran, namun harus didukung komunikasi pemasaran yang sukses, kemampuan analisis harga yang tepat, dan keteraksesan oleh konsumen.…”

Section: Kajian Pustakaunclassified

Analisis Sensitivitas Respon Pasar Terhadapperubahan Desain Sepeda Motor Honda Beat (Studi Kasus Pada Mahasiswa Ust Dan Uty Yang Menggunakan Honda Beat)

Albab

Kurniawan

2018

JMD

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This study aims to determine how big the responsesensitivity and the direction of consumer response, This type ofresearch used in this study is an ex post facto research. Subjectsin this study were students who had been riding a scooter andHonda Beat Honda Beat scooter old and new are sampled asmany as 100 respondents to represent the population residing inUST and UTY. The results showed that the major changes in response toproduct scooter Honda Beat is at 44.10 and the level ofimportance of attributes, the highest average value shown on thebody design attributes (3.41), it indicates that the consumer hasan interest in the design of the scooter body Honda Beat. Then,the respondents' perceptions of the quality attributes of the oldHonda scooter to scooter Honda Beat New Beat at 29.269. Thus,the result that the sensitivity in response to changes in the designof Honda Beat scooter long been a Honda scooter new Beat amounted to 1,191. That is, the sensitivity is sensitive because ofthe sensitivity value of more than 1

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Section: Kajian Pustakaunclassified

Analisis Sensitivitas Respon Pasar Terhadapperubahan Desain Sepeda Motor Honda Beat (Studi Kasus Pada Mahasiswa Ust Dan Uty Yang Menggunakan Honda Beat)

Albab

Kurniawan

2018

JMD

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Social Media Coming to the Mall: A Cross-Channel Response

Gerritsen

Søilen

Visser

et al. 2014

Product Development in the Socio-Sphere

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Can discounts expand local and digital currency awareness of individuals depending on their characteristics?

Ključnikov

Civelek

Vozńáková

et al. 2020

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Research background: Because of enabling a greater amount of money circulation and addressing the needs of individuals in specific regions, local and digital currencies have become more important for local economic and sustainable development, especially in last decade. However, their awareness by potential users have become one of major constraints to their extensive usage. In this regard, discount have been used to increase the awareness of individuals. Purpose of the article: As discount is used as an effective promotional tool. This study pays regard to this indicator and aims to investigate whether the discount rate is positively associated with local and digital currency awareness of potential users. Moreover, this research also includes job positions and age of the respondents into the analyses due to potential existence of differences in the awareness of people regarding their characteristics. Methods: The research employs a questionnaire survey and acquires data from 407 workers of a local business in Cieszyn Silesia region of the Czech Republic. The researchers run Binary Logistic Regression analyses in IBM SPSS Software to examine the relationship between these specified variables. Findings & Value added: The research substantiates the fact that potential users who demand more discount rates are more likely to be aware of local and digital currencies. Moreover, potential users who work in lower job positions and demand more discounts are more acquainted with these currencies. Although the existence of a relationship between age and local currency awareness is not proved, older people who demand discounts with higher percentages are more informed about digital currencies than younger individuals. Higher elasticity in discount demand, mutual interactions and relations, such as social media and internet usage of potential users, might be the reasons of these results. This study makes significant contributions to the literature by confirming the significance of individuals’ ages and occupational statuses in the awareness of local and digital currencies and the positive relationship between their discount propensity and awareness.

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Product Perception in the Case of Frequent Online Buyers–Empirical Evidence

Cited by 4 publications

References 9 publications

Analisis Sensitivitas Respon Pasar Terhadapperubahan Desain Sepeda Motor Honda Beat (Studi Kasus Pada Mahasiswa Ust Dan Uty Yang Menggunakan Honda Beat)

Analisis Sensitivitas Respon Pasar Terhadapperubahan Desain Sepeda Motor Honda Beat (Studi Kasus Pada Mahasiswa Ust Dan Uty Yang Menggunakan Honda Beat)

Social Media Coming to the Mall: A Cross-Channel Response

Can discounts expand local and digital currency awareness of individuals depending on their characteristics?

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