For remanufacturing to be successful, there is a need to gain information on future market needs of remanufactured products, and match this to information on the magnitude of return flows. One of the major issues impacting remanufacturing is in the difficulty of obtaining used products (cores) that are suitable for remanufacturing.. The timing and quantity of product returns is dependent on the type of product. Factors such as the mean product lifetime, rate of technical innovation, and failure rate of components all influence the return rate of products from end-of-use and end-of-life. The balance between product returns and demand for remanufactured products is a function of many variables, where the rate of technological innovation and the expected life of a product are the major influencing characteristics. The main contribution of this paper is the support that is provides in different supply and demand situations. By using a product life-cycle perspective, the supply and demand situations can be foreseen, and support given regarding possible strategies in these situations.Keywords: Remanufacturing, Component Cannibalization, Product Life-cycle, Remanufacturing StrategiesRemanufacturing is an industrial process whereby used/broken-down products (or components) -referred to as "cores" -are restored to useful life. Remanufacturing means that a product is reprocessed or upgraded in an industrial process. During this process, the core passes through a number of remanufacturing operations, e.g. inspection, disassembly, part reprocessing, reassembly, and testing, to ensure it meets the desired product standards . The business concept of remanufacturing is based on the idea that resources that were used in the manufacturing of the product are reused, thereby making remanufacturing advantageous. The reused resources consist of the material in the product, energy, machine time, labour and other costs that have been accumulated in the new production process (Bras & McIntosh, 1999). Remanufacturing can, in many cases, offer superior material recovery due to additional reused resources (Smith & Keoleian, 2004;Sundin, 2004;Lindahl et al., 2006). From an environmental perspective, it is still important to consider the impact of prolonging the life of products with obsolete or polluting technologies. Remanufacturing products with less environmentally-sound technology can have a negative impact, especially if the major environmental impact is concentrated in the use phase (Bras & McIntosh, 1999).The driving forces for using product remanufacturing in product recovery are many (see e.g. Östlin et al., 2008a), just as the barriers against remanufacturing are. These motives and barriers can be both economic and technical. Several researchers have tried to characterise under which conditions remanufacturing is advantageous (see Seitz (2007) for an overview). A main conclusion from these studies is that the motives for remanufacturing a product are very case-dependent (Seitz, 2007). For remanufacturing to be successful,...