“…Market competition measures the relative market power of a firm. The literature predominantly uses the HHI to measure market concentration (e.g., Ammann, Oesch, & Schmid, 2013;Beiner, Schmid, & Wanzenried, 2011;Chou, Sibilkov, & Wang, 2011;Giroud & Mueller, 2011;Laksmana & Yang, 2015;Tirole, 1988). An industry is categorized as less competitive or concentrated if there are few firms in that industry with large market share.…”