Product Labels for the Circular Economy: Are Customers Willing to Pay for Circular?

Boyer, Robert; Hunka, Agnieszka D.; Linder, Marcus; Whalen, Katherine; Habibi, Shiva

doi:10.1016/j.spc.2020.10.010

Cited by 67 publications

(27 citation statements)

References 48 publications

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“…A detailed overview of the method, experimental design and the underlying multinomial logit model can be found in [43]. Additionally, the authors have published detailed results related to respondents' willingness to pay for products at different levels of circularity [44], which is conceptually and methodological distinct from the customer segmentation reported below.…”

Section: Data Collectionmentioning

confidence: 99%

Consumer Demand for Circular Products: Identifying Customer Segments in the Circular Economy

2021

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Understanding consumer preferences in the circular economy can help producers develop profitable strategies, lowering the risk involved in transitioning to circular business models and circular product design. This study uses a choice experiment to identify customer segments for mobile phones and robot vacuum cleaners at different levels of circularity. The experiment observes how a product’s theoretical Circular Economy Score (ranging from 0 to 100) influences consumer preferences as compared to other product attributes like price, appearance, warranty, battery life, reseller type, or ease of repair. Drawing from 800 UK respondents, the results indicate the presence of three customer segments that are sensitive to a product’s Circular Economy Score, including two that appear willing to purchase recirculated items and one that expresses a preference against them. The results offer initial evidence that a market for recirculated consumer electronics exists and that circularity labeling is a marketable option. The results also present a strong rationale for further research that probes a greater variety of products and contexts.

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Section: Data Collectionmentioning

confidence: 99%

Consumer Demand for Circular Products: Identifying Customer Segments in the Circular Economy

2021

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“…The circular economy today represents an innovative approach to the organization of economic relations at both the micro and macro levels. One of the components of a circular economy that directly affects the effectiveness of its implementation is lean production (Boyer et al, 2021). Most researchers note that in the modern period there is a negative impact of production processes on the environment.…”

Section: Resultsmentioning

confidence: 99%

Environmental aspects of the circular economy

et al. 2021

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The purpose of this article is to study the environmental aspects of the circular economy as a phenomenon that is quite relevant today in the light of the changing economic realities under the influence of coronavirus infection and related restrictions. Indeed, today all countries of the world find themselves in a situation where supply chains that have been established for decades are interrupted or degraded due to problems associated with forced lockdowns imposed by individual states, as well as due to the so-called "container crisis". At the same time, an important factor is also the fact that in 2020, due to the forced shutdown of a number of the world's largest manufacturing enterprises, the ecological background of the planet has become more favorable than in the pre-pandemic period. In this regard, it is very important today, against the background of improving the economic development paths of each country, which will be based on the principles of a circular economy to meet the needs of manufacturing enterprises, to take into account environmental aspects that will inevitably play a key role in the intensification of production.

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“…There is also a relative lack of CE research focusing on the perspective of consumers (Camacho-Otero et al, 2017;Kirchherr et al, 2017). There is, however, a growing body of research that shows a substantial segment of customers are willing to pay more for reused, refurbished, or otherwise circular products when products are labeled as such (Boyer et al, 2020;Harms & Linton, 2016;Mugge et al, 2017). Product labels can be generated and certified by private firms, by third-party nonprofit organizations, or by public sector agencies, however research has shown that visible public sector involvement in labeling systems stimulates higher consumer confidence (Sønderskov & Daugbjerg, 2011).…”

Section: Discussion and Conclusion: Measuring Circularity And The Transition To A Circular Economymentioning

confidence: 99%

Three‐dimensional product circularity

Boyer

Mellquist

Williander

et al. 2021

J of Industrial Ecology

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Understanding product circularity as "three-dimensional" could anchor the Circular Economy to common principles while affording its followers flexibility about how to measure it in their specific sectors and disciplines and within their organization's means. Inspired by a heuristic developed for the urban planning profession to cope with the inherent conflicts of Sustainable Development, this article argues that measuring product-level circularity should consider ways to achieve (1) high material recirculation, (2) high utilization, and (3) high endurance in products and service offerings.Achieving all three dimensions ensures that material flowing through the economy is recovered from prior use phases, that it is used intensely, and that it retains its value in spite of exogenous changes. The article argues further that these three dimensions ought to be measured and reported separately rather than as a composite metric and that certain applications will have opportunities to improve circularity through certain dimensions better than others. The article also explains how researchers at RISE (Research Institutes of Sweden AB) are working with industry and government partners to measure the three dimensions and how diverse actors interested in the Circular Economy can use the three dimensions to take the first steps in their transition to circularity.

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Product Labels for the Circular Economy: Are Customers Willing to Pay for Circular?

Cited by 67 publications

References 48 publications

Consumer Demand for Circular Products: Identifying Customer Segments in the Circular Economy

Consumer Demand for Circular Products: Identifying Customer Segments in the Circular Economy

Environmental aspects of the circular economy

Three‐dimensional product circularity

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