Product involvement in organic food consumption: Does ideology meet practice?

Tarkiainen, Anssi; Sundqvist, Sanna

doi:10.1002/mar.20302

Cited by 133 publications

(129 citation statements)

References 55 publications

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“…Academic implications: The study validated the results of earlier researchers that have identified environmental and health concerns as key drivers of organic consumption (Tarkiainen and Sundqvist, 2009;Magistris and Gracia, 2008). However, the study also reported the existence of a socially concerned group of consumers who are driven by popular opinion.…”

Section: Discussion Of Results and Implicationssupporting

confidence: 82%

“…McEachern and McClean (2002) found that organic decisions were more self-interest driven-consumers looked for taste, food safety and health benefits rather than altruistic. Others found that both environmentally and health related values are equally instrumental in formulating a positive attitude towards organic food products (Tarkiainen and Sundqvist, 2009;Magistris and Gracia, 2008). Nasir and Karakya (2014) found that socially responsible consumption, health orientation, hedonic and utilitarian consumption were important predictors of organic buying decisions.…”

Section: Predicting Organic Purchase: Role Of Consumer-related Factorsmentioning

confidence: 99%

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Consumption of organic food products: an emerging market perspective

Sondhi

2017

IJMP

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Abstract:The study was conducted by using a well-structured survey instrument designed to measure attitude, lifestyle and buying patterns of lead organic consumers. Non-probability convenience sampling approach was used to arrive at a total sample of 358 organic consumers. Exploratory factor analysis of the attitudinal and lifestyle related variables under study revealed the existence of five distinct factors. The Cronbach's alpha coefficient for the factors ranged from 0.63 to 0.857. Based on the grouped variables, the five factors were named as: health consciousness: cognitive component; health consciousness: behavioural component; environmental concerns; health over price and normative influence. The saved factors were then used to arrive at a three-cluster solution, namely, socially concerned; health conscious and environmental concerned consumer segments. Further the cluster analysis was validated through a discriminant analysis with 99.4% accuracy. Occupation, marital status and education had a significant association with the segment composition.

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Section: Discussion Of Results and Implicationssupporting

confidence: 82%

Section: Predicting Organic Purchase: Role Of Consumer-related Factorsmentioning

confidence: 99%

Consumption of organic food products: an emerging market perspective

Sondhi

2017

IJMP

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“…It supports investigations of choice processes prior to awareness, even by the person making the choice. Food choice and eating are often considered "mindless," as they are low involvement activities (Tarkiainen & Sundqvist, 2009;Wansink, Just, & Payne, 2009). Employing eye-tracking technique to understand the seemingly minor factors in social food choice situations provides deeper insights into consumers' decision processes.…”

Section: Discussionmentioning

confidence: 99%

Does Service Employees’ Appearance Affect the Healthiness of Food Choice?

Huneke¹,

Benoit

Shams

et al. 2014

Psychology and Marketing

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Derived from previous research on social influence on food consumption and social comparison theory, this article examines the effect of service employees' appearance on consumers' food choice using an experimental study, involving a video manipulation and eye-tracking technique. The video shows a menu being proffered by a waitress whose degree of apparent healthiness varies (healthy, overweight, unhealthy lifestyle). The menu contains both healthy and unhealthy meal alternatives. The analysis of participants' eye movements demonstrated that exposure to the overweight employee did not stimulate greater (i.e., earlier or longer) attention to unhealthy meal alternatives, whereas exposure to the employee who displayed an unhealthy lifestyle did. These findings have social and managerial implications: The postulated stigma according to which the presence of overweight others encourages unhealthy eating appears questionable. Service providers that might secretly hire according to body weight have no grounds to do so. In contrast, employees signaling an unhealthy lifestyle through their style choices prompt patrons to pay more attention to unhealthy meal alternatives. Food service providers might want to take this factor into consideration and actively manage the aspects that can be altered by simple measures.

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“…They influence attitudes towards organic purchases, which means that individuals are influenced by the opinions of others towards organic purchases [49]. It is further suggested that subjective norms influence purchase intentions even if people have negative attitudes towards buying sustainably produced food [50].…”

Section: Consequently We Proposementioning

confidence: 99%

Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services

2017

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Individuals around the globe engage in sustainable consumption in their everyday life, e.g., when it comes to individual transportation. Although tourism behavior contributes to global carbon emissions to a considerable extent, consumers' awareness of sustainability in the tourism industry is still underresearched. Placing eco-labels next to tourist offers on websites might direct consumer's perception towards more sustainable offers. By employing eye-tracking techniques and surveys, this research aimed at linking information about sustainable tourist offers, perception of eco-labels and subsequent perception and preferences of tourism services. In Study 1, eight existing hotel offers with sustainability certification (four different labels) were selected and their websites presented to 48 participants (four websites each), whose eye movements were tracked. After looking at each website, they rated the overall appearance of the website. Based on the results, in the second study, participants' (n = 642) awareness of labels, their values and attitudes regarding sustainable behavior were found to influence their preference for certified tour operators. In addition, individuals' ideas of their perfect holidays were captured to allow a better understanding of their motivation. This research proposes implementing appropriate sustainable labeling in the tourism industry to increase awareness about sustainability among travelers and subsequently increase sustainable travel behavior.

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Product involvement in organic food consumption: Does ideology meet practice?

Cited by 133 publications

References 55 publications

Consumption of organic food products: an emerging market perspective

Consumption of organic food products: an emerging market perspective

Does Service Employees’ Appearance Affect the Healthiness of Food Choice?

Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services

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