Product Generation Engineering – efficient and effective to innovative drivetrain solutions

Albers, A.; Ott, Sascha; Bursac, Nikola; Rapp, Simon

doi:10.51202/9783181022764-17

Cited by 4 publications

(5 citation statements)

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“…Product generation development and product family development processes take this fact into account. In product generation development (Albers et al, 2015), expertise or existing solutions from reference systems should be adopted. Product family development embeds the new development in the context of a larger product family (Otto et al, 2016), but places an additional focus on variety within the modular design of the new product family.…”

Section: Fuzzy Front End Of New Product Family Developmentmentioning

confidence: 99%

Towards a method for human-centred analysis of external variety

Sankowski,

Krause

2024

Proc. Des. Soc.

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Addressing VUCA challenges in product development, the Human-Centred Analysis of External Variety (HAV) method is introduced. Focusing on the early stages of new product development, HAV provides a structured approach, reducing uncertainty through quick market analysis, customer engagement, and goal setting. HAV is illustrated using a cargo bike product family case study and emphasizes its role in aligning human-centred methods with project goals. The first steps of the HAV method are presented, but also the need for further action towards a validated and elaborated method is discussed.

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Section: Fuzzy Front End Of New Product Family Developmentmentioning

confidence: 99%

Towards a method for human-centred analysis of external variety

Sankowski,

Krause

2024

Proc. Des. Soc.

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“…Benur and Bramwell (2015) analysed and researched tourism product development and product diversification to attract more tourists to a particular destination. In the mechanical area, Albers et al (2016) developed a product development method called product generation engineering (PGE) and applied it to produce a dual mass flywheel (DMF). Albers argued that the first product generation often lacks essential factors to be successful in the market, and the PGE approach can upgrade the first product version to reach the necessary level of product maturity.…”

Section: New Product Development Applicationsmentioning

confidence: 99%

“…New product development (NPD) is a familiar term widely used in different industries such as tourism industry (Benur and Bramwell, 2015), mechanical industry (Albers et al, 2016), medical industry (Miller et al, 2020), F&B industry (López-Mas et al, 2022), to mention few. Marion and Fixson (2021) defined NPD as introducing a new product, method, or service.…”

Section: Introductionmentioning

confidence: 99%

New product development in the fast fashion industry: a case study in Vietnam

Nguyen,

Do,

Hao

2024

IJSOM

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The proposed approach for new product development (NPD) is intended to enhance the competitive advantages of start-up businesses. The new products were mainly developed by doing competitor analysis and checking the opinion of customers. First, the top competitors of the companies are identified by the competitor profile matrix (CPM) method. Then, the best-selling items of the top competitors would be analysed to define the essential factors that the customers can favour. After that, the new product functions would be added by checking customers' feedback. Finally, the samples would be made for further improvement. The time required for the new product development process can be shortened, and the budget can be reduced significantly by doing competitor analysis. Besides, the risk of failure can also be decreased if the companies follow top-selling product characteristics. The proposed approach provides valuable insights about new product development in fast fashion companies regarding new product development strategies.

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“…The sum of δCV, δAV and δPV for a system under consideration is therefore always 100%. Indicators for the identification of variation types are defined using the Contact-and-Channel-Approach (C&C²-A) (Albers et al, 2016).…”

Section: Sge -System Generation Engineeringmentioning

confidence: 99%

Evolutionary Perspective on System Generation Engineering by the Example of the Iphone

Pfaff,

Götz,

Rapp

et al. 2023

Proc. Des. Soc.

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Industrial practice shows that products are developed in generations. Innovation success with complex technical systems can only be achieved economically by using existing solutions as references. These references come from predecessors, competitors, and even industry-external sources. The model of SGE – System Generation Engineering describes these relationships. The iPhone is often used as an example of an innovative product developed in generations. Multiple studies have examined the iPhone. However, none of these studies systematically considers the influence of the product context on references and variations. In this contribution, an evolutionary descriptive model based on the model of SGE is applied to 15 iPhone product generations. The central result is an overview of the variation shares over the generations and the relationships between context factors, reference-based variation activities, and innovation success and hypotheses for causalities. This is one of a series of case studies to investigate these causalities. The study showed how the iPhone remained successful in its context: not through a high new development share, but through strategically placed variations and the use of references from various sources.

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Product Generation Engineering – efficient and effective to innovative drivetrain solutions

Cited by 4 publications

References 0 publications

Towards a method for human-centred analysis of external variety

Towards a method for human-centred analysis of external variety

New product development in the fast fashion industry: a case study in Vietnam

Evolutionary Perspective on System Generation Engineering by the Example of the Iphone

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