Product Evaluations as a Factor of Unknown Attribute Positioning, Brand Trust, Need for Cognition and Message Diagnosticity

Hattat, Ahmet

doi:10.23860/diss-hattat-ahmet-2019

DOI: 10.23860/diss-hattat-ahmet-2019

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Product Evaluations as a Factor of Unknown Attribute Positioning, Brand Trust, Need for Cognition and Message Diagnosticity

Ahmet Hattat¹

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Product Evaluations as a Factor of Unknown Attribute Positioning, Brand Trust, Need for Cognition and Message Diagnosticity

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