Product elimination: Practices, policies, and ethics

Gender Differences in Ethics Judgment of Marketing Professionals in the United States

“…Rudelius and Buchholz (1979) identified channel purchasing decisions which questioned the ethicality of purchasing managers accepting gifts from suppliers, exaggerating the seriousness of a problem to gain concessions from vendors, or making vendor selection decisions based on personality, among other decisions. Murphy and Laczniak (1981) provided a number of product/service related decisions that have ethical ramifications, such as copying a competitor's successful product or attempting to subvert competitor's test market of a new product, while Hise and McGinnis (1975) reported ethical concerns with product elimination decisions being based on profit considerations or using planned product obsolescence to enhance sales. In the realm of advertising, Hunt and Chonko (1987) reported pervasive ethical problems faced by advertising agency executives that ranged from unfair billing practices, puffery and exaggerated claims, promoting unhealthy or harmful products, to pirating of ideas, information, and employees from competitors.…”

Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends

“…Frazer, 1979;Hawkins and Cocanougher, 1972), product management [PD] (e.g. Hise and McGinnis, 1975) and advertising [PM] (e.g. Kelly, 1979).…”

Ethical Marketing: Perceptions of Economic Goods and Social Problems

“…The ethics of marketing efforts have been questioned in at least two distinct areas (Greenland 1974;Hise 1975). …”