Product Diversification in Tourism and Wellness Tourism: Investigation in the Sc

Abstract

Competition raises in tourism market has forced tour operators to diversification of tourism products for creating product value. Diversification of products has the feature to determine tour operators succeed in tourism market. While rapidly changing life conditions has been pushing people embark on a quest of alternative holidays, on the other hand, leading them to have more expectation than a standard holiday. Wellness tourism is one of the types of these kind of tourism alternatives in reply to this way of searching. The aim of the study is to deal with catalogues of Germany-based tour operators like Neckermann, Thomas Cook, and TUI in the categories of destination between 2004-2014 and accommodation management comparatively and to set forth of the importance, development and possible development of the future of wellness tourism. Other aim of the study is to shed light on the expectations of wellness tourism that has turned into basic tourism product for many destination and accommodation operations nowadays as an alternative for the sea-sandsun tourism. As a qualitative study, this paper is the total of operations that arranging the data gathered by interview and observation, categorizing, discovering the themes and reporting the whole process as a result. As a result of the catalogues, it is ascertained that some German tour operators offer limited package holiday in shorelines for the wellness tourism in Turkey and regard wellness tourism as a supplementary factor of sea-sand-sun tourism and has not yet included branded destination for wellness tourism in domestic tourism as Sapanca in their programs. With the light of the data gathered, some suggestions are made as wellness tourism for diversification of tourism products in tourism of Turkey to increase product value.

Glamping as a Form of Sustainable Tourism

“…Thus, tourists' acceptance and return to nature, which along the way provides them with a comfortable and luxurious life, has become the mantra of developed social communities, because in this way glamping tourism provides them with a healthy life and a change in daily routines (Hrgović et al, 2018).Therefore, the interest of social communities grows intensively because tourists naturally accept the frugal playground that glamping tourism has made famous through the use of time and spending time outdoors and in nature (Budiasa et al, 2019). In this way, glamping tourism becomes a hybrid tourist product, where the combination of camping and luxury is considered today's tourist trend (Erguven et al, 2015).…”

Glamping Turizmi: Ulusal Yazın Üzerine Bir İçerik Analizi (Glamping Tourism: A Content Analysis of the National Literature)

“…4. Glamping turizmine yönelik yapılan araştırmaların türü (kitap bölümü, bildiri, makale, tez) İnceleme sonucunda, beş (5) yüksek lisans tezi (Ünal, 2023;Korkmaz, 2022;Cebeci, 2021;Önem, 2019;Korkmaz 2019) ve iki (2) doktora tezi (Aslan, 2023;Ceylan, 2023) olmak üzere toplamda yedi (7) adet lisansüstü teze; on dokuz (19) araştırma makalesine (Ergüven, Yılmaz & Kutlu, 2015;Çelik, Bahar & Tatar, 2017;Olcay & Turhan, 2017;Konak & Özhasar, 2019;Yıldırım & Erkılıç, 2019;Aksöz, Önem &Aydın, 2020;Düzgün, 2021;Meriç, Subaşı & Şahin, 2021;Yetiş, 2021;Aylan & Çetin Gürkan, 2021;Yetgin & Ünal, 2021;Güvenol & Kömürcü Sarıbaş, 2022;Çepur & Dalgıç, 2022;Kaya & Ergüven, 2022;Demircioğlu & Demir, 2023;Gök & Özhasar, 2023;Zorlu, Tuncer & Taşkın, 2023;Sarıbaş & Güvenol, 2023) , yedi (7) adet bildiriye (Göktaş, Çetin & Kızılırmak, 2017;Birdir, Unur & Dalgıç, 2015;Üstün, Boyalı, Önal & Demirci, 2022;Tüter, Duran, Yıldırım & Eryücel 2018;Koday, Kızılkan, Gürgen & Kaya, 2018;Çalhan, 2023;Gültekin, Gültekin, Hergül, Şafakoğlu & 2022) ve iki (2) adet kitap bölümü (Kutlu, 2022;Sevim & Yordam, 2021) olmak üzere toplamda otuz beş (35) akademik çalışmaya ulaşılmıştır.…”