Product Configuration Capability for Improving Marketing Performance of Small and Medium Metal Industry in Central Java - Indonesia

Hanfan, Ahmad

doi:10.9744/jmk.23.2.138-147

Cited by 5 publications

(8 citation statements)

References 29 publications

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“…The empirical results highlight the importance of external integrative dynamic capabilities for the three pillars of sustainable competitive advantage for SMEs in the Netherlands [8]. Define product configuration capability as a company's mechanism to adapt dynamically, therefore companies are required to be able to create new thoughts, new ideas, and offer product innovation and service improvements to satisfy customers [9]. H1: The higher the product configuration capability, the higher the advantages of regiocentric SMEs.…”

Section: Methodsmentioning

confidence: 97%

The Role of Regiocentric Small Medium Business Advantage in Increasing Regional Revenue of Brebes Regency

Hanfan¹,

Wiyanti²,

Gunistyo³

et al. 2022

Proceedings of the International Conference on Global Innovation and Trends in Economics and Business (ICOBIS 2022)

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This study investigates regiocentric SMEs and the impact of their products on Brebes Regency's regional revenue. The outcomes of this investigation were evaluated utilizing the AMOS 22 analytic software and Structural Equation Modeling (SEM). The theoretical implication of this study is that product configuration capabilities, entrepreneurial orientation, and market orientation influence regiocentric SME performance. In the meantime, regional revenue is influenced by the benefits of regiocentric small and medium-sized enterprises (SMEs), product configuration capabilities, entrepreneurial orientation, and market orientation. According to the findings of this investigation, hypothesis 1 demonstrates significant results with a value of CR = 2,996 1.96 and a probability of 0.003, meaning that H1 is acceptable. Testing hypothesis 2 shows significant results with a value of CR = 4.093 1.96 with probability = 0.000; the probability of qualifying the test below 0.05 means that H2 of this study is acceptable. If testing hypothesis 3 yields significant results with CR = 2,435.196 and probability = 0.015, then the probability of testing meeting the requirements is less than 0.05, making H3 acceptable. Testing hypothesis 4 yields significant results with a value of CR = 3.707 1.96 and a probability value of 0.000; hence, the test probability is less than 0.05, indicating that H4 is acceptable.

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Section: Methodsmentioning

confidence: 97%

The Role of Regiocentric Small Medium Business Advantage in Increasing Regional Revenue of Brebes Regency

Hanfan¹,

Wiyanti²,

Gunistyo³

et al. 2022

Proceedings of the International Conference on Global Innovation and Trends in Economics and Business (ICOBIS 2022)

Self Cite

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“…Good management knowledge and competitive advantages possessed by batik MSMEs have an effect on MP (Kusuma et al, 2021). Hanfan (2021) found that PCC had an effect on the MP of SMEs. Hendar et al (2020) stated that a religion-centric product strategy has an effect on marketing performance.…”

Section: Relationship Between Rpa and Mpmentioning

confidence: 94%

“…PCC is the company's capability to dynamically configure products with visibility of product origin, products that are different from competitors, and products that are difficult to imitate so that the products produced by the company are more efficient in terms of cost and quality (Hanfan, 2021). PCC helps company managers plan and execute strategies successfully while securing a sustainable competitive advantage (Abdullah, 2019).…”

Section: Relationship Between Pcc and Rpamentioning

confidence: 99%

Building Religious Product Advantage to Increase Marketing Performance of Micro, Small and Medium Halal Industry in Central Java - Indonesia

Hanfan,

Hapsari,

Setiawan

et al. 2023

JDM

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This research examined and explored the role of religious product advantage to improve marketing performance. Religious product advantage represented the company's advantage to placing products in the minds of consumers by using the uniqueness of syariah products, unique consequence products and irreplaceable experiential products. This advantage indicated that the products produced by the company were more distinctive and unique than competitors' products. This research is based on a survey of 155 halal industry MSMEs respondents in Brebes, Central Java. The proposed hypotheses were tested using Structural Equation Model using the AMOS program. The results found that religious product advantage could increase sales volume, number of buyers, growth in profits and sales. The halal industry MSMEs have the specifics and uniqueness of syariah products, they did not require product configuration capability that were always changing. Product configuration capability has no effect on religious product advantage. This research was expected to provided a contribution to both theoretical and practical knowledge of strategic management. Business players had focussed on developing company advantages to address the constantly changing business environment.

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“…Marketing knowledge competence is the company's ability to find market information so that it can understand the business environment and its consumers (Liana, 2020). Marketing knowledge is an intangible asset that is difficult to imitate by other companies (Hanfan, 2021). Marketing knowledge is developed by businesses on marketing practices and functions, such as products or services to consumers as well as competitors, marketing strategies, etc.…”

Section: R Susanto Hendiarto the Influence Of Creativity On Competenc...mentioning

confidence: 99%

The influence of creativity on competence marketing and it’s implications on capital investment collection

Hendiarto,

Kania

2023

enrichment

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The current problem is that the accumulation of capital investment in the West Java Kadin-assisted MSME community is still in a slump during the COVID-19 pandemic, this is suspected because MSMEs do not yet have marketing competence, especially in terms of digitization, even though in the conditions of the COVID-19 pandemic where interactions are completely limited, then digitalization competence for MSMEs is a necessity, having the ability and even competence in the field of marketing requires the creativity of MSMEs which are currently not evenly distributed and entrenched in the MSME environment. This study aims to determine the effect of creativity on marketing competence and its implications for raising capital investment, a case study on Kadin Jabar's business in Bandung. The research method applied was in the form of an analytical descriptive survey method, while the sample used was 42 respondents. The variables examined from each respondent are creativity, marketing competence, and capital investment accumulation. The type of data collected is primary data. The results of the study show that creativity has no effect but has a significant value on marketing competence. The object of this research is that the respondent sample used is still limited to the West Java Kadin assisted businesses in Bandung, therefore it is necessary to carry out further research based on a more varied sampling with a longer duration, so that results can be generalized.

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Product Configuration Capability for Improving Marketing Performance of Small and Medium Metal Industry in Central Java - Indonesia

Cited by 5 publications

References 29 publications

The Role of Regiocentric Small Medium Business Advantage in Increasing Regional Revenue of Brebes Regency

The Role of Regiocentric Small Medium Business Advantage in Increasing Regional Revenue of Brebes Regency

Building Religious Product Advantage to Increase Marketing Performance of Micro, Small and Medium Halal Industry in Central Java - Indonesia

The influence of creativity on competence marketing and it’s implications on capital investment collection

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