Product color emotional design considering color layout

Abstract

Emotional experience and demand for product colors are important factors in users' decisions to buy and use a product. Therefore, accurately characterizing users' emotional responses of the product's color has become a significant consideration for product color design. However, a product color design problem exists in which it is challenging to accurately and efficiently position users' color image space because consumers have completely different image perceptions when encountering a large number of color schemes generated by different color spatial distributions. For this reason, this article proposes a product color emotional design method that considers the color layout. A table is built of an elemental composition for product color design, which contains color layout forms. This article also establishes a mapping model based on the semantic difference and back propagation neural network between the users' color image perceptions and the elements of the product's color design. The system recommends a color layout form that matches the users' emotional image goal through the k‐nearest neighbor algorithm, and then the form is initialized using a genetic algorithm. The system can realize the solution to the optimal product color scheme by optimizing and evaluating the population. Designers can make intuitive choices and decisions through the product color recommendation system. Through an example of color design for industrial vacuum cleaners, this article shows that the method has satisfactory feasibility and applicability for solving the problem of the optimization of product color design with color layout forms.

Colour‐emotion association and colour preference for elder care robot appearance

“…Such evolution suggests that designers must differentiate products to meet the emotional needs and preferences of different users. 43 According to the above studies, it can be further argued that product colour image refers to a perceptual and psychological response to seeing the colour of a product. Moreover, if only for a colour image, it refers to the perception generated when seeing the colour.…”

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An eye- tracking technology and MLP-based color matching design method

“…A reasonable product color scheme can capture consumers' visual attention, enhance their psychological identity and sense of pleasure to the product, which further influence consumers' brand judgment and purchase decisions on products 2 , 3 . To this end, many scholars have carried out research in different aspects, including image color reuse 4 , product color planning 5 , product color evaluation 6 , product color emotion 7 , product color imagery 8 , product color aesthetics 9 , and color trend prediction 10 . Among them, the image color reuse is to extract the flat image color style in the process of product design, where the flat images is an important source of inspiration for designers to carry out product color scheme design 4 .…”