Product and Service Interaction in the Chinese Online Game Industry

Multilevel study of factors for cultivating self-efficacy in the online game industry

“…The online game industry is characterised by only a few games accounting for most of the market share, an agglomeration that coincides with ongoing technical and organisational change (Ernkvist & Ström, 2008). The NPD process for online games is relatively complex and time-consuming, and the operational service usually spans many years after the initial release (Ström & Ernkvist, 2014). Compared with technology ventures and high-technology or large-scale firms, most online game firms directly service their customers.…”

“…In particular, many online game firms adopt a type of producer-driven coproduction process to ensure that the service quality meets consumer expectations. However, the heterogeneous consumer demand and dynamic technology environment of the online game industry continuously create challenges for online game firms (Ström & Ernkvist, 2014). Specifically, employees at online game firms require confidence in their ability to adjust game design and features on the basis of consumer feedback, and they must launch new games that support new technologies (e.g., augmented and virtual reality).…”

The anti-ageing secret of massively multiplayer online game: Managing its lifecycle

“…It is estimated that within 2015-2025, the revenue of the global MMOG market will grow at a compound annual growth rate of 10.2% (Joshi, 2019). MMOG hosts should consider different critical success factors (CSFs) and challenges for achieving commercial success (see Table 1) because of the rapidly changing environment (Ström and Ernkvist, 2014).…”

“…Its realization requires a large number of players to support (Cole and Griffiths, 2007) and may be in forms of friendship groups, support between players, in-game guilds, or larger online gamers' communities (Ducheneaut et al, 2006;Setterstrom and Pearson, 2019). These measures may help attract or retain players (Gong et al, 2019;Ström and Ernkvist, 2014) and foster players' willingness-to-pay (Constantiou et al, 2012;Setterstrom and Pearson, 2019).…”

“…And yet, the research and development (R&D) of an MMOG may require significant investment in terms of both time and cost but without guaranteed outcomes (Setterstrom and Pearson, 2019), given the rapid market changes and less predictable customer demands (Liu et al, 2019). While a successful MMOG may have a long lifespan (Ström and Ernkvist, 2014), most MMOGs may be popular for only a very short period. Also, MMOG hosts may encounter various issues such as the virtual economy and social interactions (Cole and Griffiths, 2007), which may significantly influence the success and lifespan of the game.…”