Product acceptance by middleman in export channels

Angelmar, Reinhard; Pras, Bernard

doi:10.1016/0148-2963(84)90008-0

Cited by 30 publications

(13 citation statements)

References 9 publications

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“…Ahmed et al (2002) Chryssochoidis and Theoharakis (2004) Kaleka and Berthon (2006) Naidu and Rao (1993) Angelmar and Pras (1984) Culpan (1989) Kaynak and Kuan (1993) Reid (1984) Axinn et al…”

Section: Appendix Amentioning

confidence: 97%

Integrative assessment of exporting research articles in business journals during the period 1960–2007

Leonidou

Katsikeas²

2010

Journal of Business Research

103

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Section: Appendix Amentioning

confidence: 97%

Integrative assessment of exporting research articles in business journals during the period 1960–2007

Leonidou

Katsikeas²

2010

Journal of Business Research

103

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“…The lack of an international reputation will be a formidable barrier for companies wishing to extend their sales into foreign markets with their own brand (Angelmar and Pras, 1984;Terpstra and Sarathy, 1997). Many national brand manufacturers, while leaders in their own domestic markets, are unknown or barely known by customers in other nations and hold small market shares or apply a niche strategy in global markets.…”

Section: Contracting With Overseas Counterpartsmentioning

confidence: 99%

Manufacturing for overseas private labels: A win–win strategy for retailers and producers

Timmor

2007

The International Review of Retail, Distribution and Consumer R

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The study discusses the use of private labels, both for retailers and manufacturers, within the context of international markets. It is proposed that agreements between manufacturers and retailers from different markets may solve or mitigate some abiding frictions and serve the interest of both parties. Using data collected through 101 in-depth interviews among marketing managers, qualitative and quantitative procedures were used to explore producers' attitudes and behaviour in regard to agreements to manufacturing for overseas retailers' private labels. The study revealed that lower transaction costs, quicker penetration into new markets and retailers' reputations among customers are the dominant motivators while short-term strategy, appropriate mainly for grocery items, increases dependency on retailers and deters manufactures from contracting with overseas retailers' private labels. The study also found that gaps exist between manufacturers' perceptions and actual behaviour, mediated particularly by firm size and product categories. The findings, which reflect observed practice, are interpreted through theoretical propositions related to earlier studies. Managerial implications are provided.

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“…Such approaches aim at developing verbal qualifiers for which the intervals between verbal scale values are perceived as being equal across languages. For example, Angelmar/ Pras (1978) applied the method of equally appearing intervals (Thurstone 1929;Thurstone/Chave 1929) to assign numerical values to a set of verbal qualifiers in France. The authors compared their results with findings from a similar study published by Myers/Warner (1968) in the U.S. Their propositions for metric-equivalent pairs of verbal qualifiers (French -U.S.) include "superbe -delightful" or "remarquablement faible -bad."…”

Section: Lexical and Metrical Equivalence Of Verbal Qualifiersmentioning

confidence: 99%

“…Researchers using this method for the purpose of the development of interval-type scales aim at identifying, from a large set of verbal qualifiers, those for which variations in respondents' perceptions are low and for which intervals between mean scores are equal. This method has been used in marketing research by authors such as Myers/Warner (1968) in the U.S., Pras (1976), Angelmar/Pras (1978) and Evrard/Pras/Roux (1997) in France, Rohrmann (1998Rohrmann ( , 2003 in Australia and by the GfK-Institute (1970) in Germany. This method is based on the assumption that subjects' processing of the numerical scale values provided in a response scaling task, e.g., processing the numbers ranging from 1 to 7 in figure 2, is absolutely unbiased.…”

Section: Tab 2: Non Linear Regression Data Input In the Introductorymentioning

confidence: 98%

Using verbal qualifiers in international marketing research

Gierl

Bartikowski

2007

Journal für Marketing

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In this article we provide a suggestion on how rating scale values' comparability can be ensured when consumer attitudes are measured across cultures or languages. We postulate that comparisons of data based on verbal qualifiers across languages must not be lexically or metrically equivalent. Thus problems with translation/back-translation techniques can be avoided. In order to illustrate our position we used response scaling for collecting data in seven countries (Belgium-Flanders region, France, Germany, Greece, Italy, Tunisia, and the U.S.) and then applied the law of categorical judgment for developing numerical values for verbal qualifiers language-by-language which can be compared across languages.

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Product acceptance by middleman in export channels

Cited by 30 publications

References 9 publications

Integrative assessment of exporting research articles in business journals during the period 1960–2007

Integrative assessment of exporting research articles in business journals during the period 1960–2007

Manufacturing for overseas private labels: A win–win strategy for retailers and producers

Using verbal qualifiers in international marketing research

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