Produção, busca e compartilhamento de informação no contexto do comércio móvel

Moura, María Aparecida; Faria, André Luiz Lopes de

doi:10.19132/1808-5245251.414-441

Cited by 6 publications

(1 citation statement)

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“…Currently, 77.15% of the domestic population actively uses at least one smartphone at least once a month (Laricchia, 2023). Finally, we would like to refer to a paradox that began to appear more frequently in the results of various scientific studies (Moura & Faria, 2019;Bhattacharya et al, 2019) approximating trends in the mobile communication market. Despite the growing number of mobile phones that people actively use, while their total number in most cases exceeds all the inhabitants of given country, we can observe a decrease in the number of phone calls made in absolute terms.…”

Section: Specifics Of Mobile Devices and Smartphonesmentioning

confidence: 99%

Opinion balance of news in the time of mistrust in media and democratic institutions

Greguš,

Škvareninová

2023

Media &Amp; Marketing Identity

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The paper deals with the opinion balance of news in television broadcasting. In the context of ever-increasing mistrust in traditional media and democratic systems and the polarization of society, we try to point out the current state of media production in this specific area, considering its possible consequences for the perception of the media by the recipients. They are increasingly turning to alternative or even disinformation media to obtain information other than mainstream. In our research part, we are looking for a current state of the balance of opinions, which should be part of well-functioning and objective reporting and should inspire people’s trust in television broadcasting. The article offers the results of research carried out on a sample of 374 television contents broadcast by the public broadcaster RTVS and the authorized broadcaster TV Markíza in the period from February 12th, 2023, to March 25th, 2023. From the data, it is possible to conclude that there are deficiencies in television news from the point of view of maintaining impartiality in broadcasting

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Section: Specifics Of Mobile Devices and Smartphonesmentioning

confidence: 99%

Opinion balance of news in the time of mistrust in media and democratic institutions

Greguš,

Škvareninová

2023

Media &Amp; Marketing Identity

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Geolocation Services and Marketing Communication from a Global Point of View

Madleňák

2021

SHS Web of Conf.

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Research background: Electronic communication fundamentally influences social behavior of the society. An unlimited virtual connection to the outside world and the minimal costs needed to reach out to a particular subject cause personal contact to become of marginal importance. The starting point may be, in certain cases, the ability of a mobile device to provide interested parties with relatively accurate geographical data mapping the distribution of objects in space. Therefore, localization of individual participants in the communication process becomes a prerequisite for establishing a contact in the real world. Moreover, localization also serves as a tool for creating highly personalized messages based on a combination of geographical, demographic, psychographic and behavioral characteristics. Purpose of the article: The aim of the paper is to research the peculiarities associated with the localization of portable electronic devices in the space and the associated efforts to improve the level of personalized communication in line with the right timing of wireless distribution of advertising content to the recipient. Methods: In order to achieve the stated goal, the author made use of several research methods to research the use of localization technologies in software products supporting social interaction between users of portable electronic devices. In particular, the author used analytical, inductive, deductive and comparative research methods. The paper also contains the results of several scientific studies presenting the latest market trends reflecting on research from abroad. Findings & Value added: The paper contributes to the definition of the specifics that characterize the various types of localization technologies which convey information to the target audience within SoLoMo marketing.

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AI in public relations: Challenges and opportunities

Galera Matúšová,

Načiniaková

2023

Media &Amp; Marketing Identity

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While the adoption of AI in marketing and advertisement is being discussed in different ways, the area of PR is still uncovered, or rather the question of using AI is not as obvious. It seems to be narrowed particularly to the media monitoring and summarization of data and to the question of topic creation and to what extent text-based AI systems are capable of writing a press release or official statement. However, it should be pointed out that even to write a press release, or any output for that matter, AI needs to be provided with the right prompts, and here the position of the PR person is indispensable. Only specialist in PR can provide the AI system with all the necessary data, figures and sensitivity levels to be present in the final output. So it may be clear that AI is an exceptional asset in marketing and communications, there may be areas that are still under the question of what AI can or cannot provide.

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Produção, busca e compartilhamento de informação no contexto do comércio móvel

Cited by 6 publications

References 1 publication

Opinion balance of news in the time of mistrust in media and democratic institutions

Opinion balance of news in the time of mistrust in media and democratic institutions

Geolocation Services and Marketing Communication from a Global Point of View

AI in public relations: Challenges and opportunities

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