The results of research on magnesium-thermal technology of sponge zirconium obtaining on the laboratory apparatus are represented. The magnesium-thermal method for reduction and apparatus are briefly described. The results of research on the optimization of the processes of obtaining zirconium sponge and obtaining zirconium metal are presented. The results of the conducted investigations are recommended for development of industrial technology of sponge zirconium production and equipment for its production.