“…Openness, as a typical feature of innovation in services Consoli (2008), Lerner (2006) 2006), Boot and Thakor (1997), Gopalakrishnan and Damanpour (2000), Saunders and Walter (1994), and Vives (2001) Innovation determinants Competition Wood (1999, 2003), Batiz-Lazo and Woldesenbet (2006), Ashton (2006), Milne (2006), and Molyneux and Shamroukh (1996) Table 1 Selected studies on financial innovation (continued) Communication Lievens et al (1999) and Moenaert (2000, 2001) Role of marketing function de Brentani and Cooper (1992), Costanzo and Ashton (2006), Johne and Davies (2000), Menor and Roth (2008), Papastathopoulou et al (2006), and Scheuing and Johnson (1989) Importance of NPD/NSD process de Brentani ( 2001 2007), Athanassopoulou and Johne (2004), Johne and Harborne (1985), Oliveira andVon Hippel (2011), andYang et al (2009) Process improvement and business reengineering approaches Akamavi (2005), Akamavi et al (2001), Azis and Osada (2011), Kumar et al (2008), andDe Koning et al (2008) Multidisciplinarity, cross functional teams Vermeulen and Dankbaar (2002) Innovation process Barriers to innovation Drew (1995), Vermeulen (2004), and Vermeulen et al (2007) Financial effects and productivity impact…”