One of the essential functions of public health is to "evaluate the effectiveness. .. and quality of personal and population-based health services" (Harrell & Baker, 1994, p. 29). Evaluating effectiveness and quality not only involves measuring achievement of program objectives and positive health outcomes but also implies making the most efficient use of community, organizational, and governmental resources. To do this, we must understand the true cost of programs and, in many cases, the future monetary savings that these programs generate. This type of economic analysis of health promotion programs can assist legislators in making wise, health-related policy decisions. It can also help administrators with setting priorities for future programs and analyzing the effectiveness of current programs (Centers for Disease Control and Prevention [CDC], 2006b). When advocating for health promotion programming, we have an ethical obligation to show that programs are not only effective but also cost-effective, if we wish to justify continued expenditure (Callahan & Jennings, 2002). The Institute of Medicine (2003), in its report Who Will Keep the Public Healthy? Educating Public Health Professionals for the 21st Century, specifically identifies proving that health promotion programs are cost-effective as priority in the coming decades. In Advancing the Nation's Health: A Guide to Public Health Research Needs, the CDC (2006a), in more than one section, emphasizes cost-effectiveness evaluation as a research priority. The CDC (1999) framework for evaluation of public health programs calls for the use of cost-effectiveness techniques as a way to assign value to a health promotion program or intervention and to fully account for all inputs and costs when assessing effects. To address these calls for consistent economic evaluation of health promotion programming, the Council on Linkages Between Academia and Public Health Practice, in its 2014 revision of the Core Competencies for Public Health Professionals, enumerated use of economic analysis. Specifically, public health professionals should know how to "describe/use financial analysis methods used in making decisions about policies, programs, and services (e.g., cost-effectiveness, cost-benefit, cost-utility analysis, return on investment)." Most accredited MPH degree granting universities in the United States include coursework on evaluating programs; some include cost analysis (CA) training, some do not. With increased emphasis on and creation of undergraduate degree programs in 671958P HPXXX10.