Proceedings of The American Modelica Conference 2018, October 9-10, Somberg Conference Center, Cambridge MA, USA

Abstract

Simulation Led Innovation at Procter & GambleThe required pace of innovation continues to increase in the consumer packaged goods industry. Increasingly historical approaches of development by physical prototypes lead to slow execution, high costs and incremental innovations.By leveraging simulations we can deliver better innovations, faster, at lower costs. Succeeding on this journey requires more than just technical mastery. Changing the way that innovation is done also requires changing how decisions are made and how resources are allocated. It is also necessary to think about the entire lifecycle of the digital assets such as simulation platforms in a manner similar to how we manage our physical assets (e.g. pilot plants). Digital assets required continued funding, maintenance and upgrades to remain viable over time.