Proceedings of the 18th Annual High Technology Small Firms Conference
Abstract:Much of the opportunity assessment literature focuses on evaluating a single opportunity rather than multiple opportunities. However, discussions with entrepreneurs, as well as personal experience, suggests that many entrepreneurs have multiple opportunities that they are screening in parallel. As such, the challenge is to assess each opportunity for its viability individually and against other opportunities under review. A second challenge is retaining objectivity in the opportunity assessment process. More t… Show more
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