Post-pubertal Holstein heifers with palpable corpora lutea were injected i.m. with 25 mg PGF-2\g=a\to bring all animals to the follicular phase of the oestrous cycle. After 3 oronasal treatments with secretions from oestrous cows or water, heifers were observed for oestrus and inseminated about 12 h after the onset of oestrus. In Exp. I, heifers were treated with water or a mixture of urine and cervical mucus from oestrous cows at 6, 30 and 56 h after the PGF-2\g=a\ injection. The percentage of heifers in oestrus within 72 h after PGF-2\g=a\was 86% for urine + cervical mucus-treated heifers and 60% for water-treated heifers (P > 0\m=.\05).Days to oestrus and conception rate after A.I. did not differ between the treatments. The degree of synchrony of oestrus after PGF-2\g=a\was significantly greater (P < 0\m=.\05) in the animals receiving urine + mucus treatment. In Exp. II, urine and cervical mucus from oestrous cows were separately tested in comparison to water. Test substances were applied at the time of PGF-2\g=a\injection, and 6 and 30 h later. The percentage of heifers in oestrus within 72 h after PGF-2\g=a\ (100%) was highest (P < 0\m=.\05) in the cervical mucus-treated heifers but the conception rate (24%) was the lowest. The days to oestrus did not differ amongst groups but the degree of synchrony of oestrus after PGF-2\g=a\ was greatest (P < 0\m=.\05) in animals treated with cervical mucus. These data indicate that a priming pheromone in the cervical mucus of oestrous cows can affect the ovarian function of herdmates and thereby improve synchrony of oestrus after PGF-2\g=a\injection.