Procedural Impediments in e-NAM System Faced by Stakeholders in Guntur Mandi of Andhra Pradesh

Abstract

The study was conducted on the e-NAM (online marketing platform) to study the perceived impediments faced by stakeholders of e-NAM of Guntur mandi in Andhra Pradesh in 2019-20. Data were collected from 100 respondents, of which 30 were farmers, 30 traders, 5 FPOs, 25 commission agents, and 10 e-NAM offi cials from the market using a specially designed interview schedule. Later constraints were prioritized through Garrett’s ranking technique. The fi ndings highlighted that the lack of awareness, depending on the commission agent for money, and the complicated, time-consuming sale process were the signifi cant critical constraints for farmers; diffi culty in paying on the same day of trade, not satisfi ed with the quality assaying report given by e-NAM and lack of infrastructure were the crucial constraints for traders; weighing of produce only after declaring winners list of bids is critical constraints for commission agents; lack of commission agents and traders co-operation to promote e-NAM is the major constraint for e-NAM offi cials. The study concluded that the bottom-up approach should be followed before framing policies because, theoretically, e-NAM looks excellent but at the ground level, there are many constraints. “Individual produce, common marketing policy” should be followed by farmers, the authenticated body should replace the role of commission agents, sale process should be made simple and quick. Stringent laws should control malpractices by traders and commission agents. The state government should encourage e-NAM even if it reduces state income by removing multiple levies with the one nation, one market, and one levy policy. The e-NAM awareness programs for the farmers are quintessential to boosting the performance of e-NAM.

Exploring farmers perceived constraints of e-NAM

“…Noopur et al (2023) [12] pointed out that small and marginal farmers face challenges due to high transportation costs and a lack of storage facilities, hampering their ability to market produce effectively. The findings are in accordance with the studies reported by Bandhavya et al (2022) [10] , Kaur et al (2021) [13] , Bisen and Kumar (2018) [14] , Nirmal (2017) [15] , Gohain and Singh (2018) [16] , Kala et al (2020) [17] and Sonawane et al (2020) [18] .…”

“…Lack of digital literacy was the problem as most of the farmers were from rural backgrounds with less education; they had difficulty accessing smartphones, mobile apps and other online features like modal price, arrivals, pre-registration, previous day transactions trend, market information, etc. Bandhavya et al (2022) [10] found that farmers had limited awareness of e-NAM due to their absence from the market. Many farmers sent their produce through commission agents, who primarily handled the e-NAM procedure, leaving the farmers less informed about the process.…”

Impediments and Plausible Suggestions to Farmers in Cyclone Affected Region of Odisha: Kendall's Coefficient of Concordance Approach

“…Lal et al 12 used exploratory factor analysis (EFA) and identified 4 types of broad impediments viz., environmental constraints, pecuniary constraints, policy constraints and miscellaneous impediments and ranked by using Garrett ranking technique. Similar in-depth study had been carried out by Sinha et al, 13 Popoola et al, 14 Bandhavya et al, 8 Lal et al 15 Reviewing the above studies, this paper uncovers various impediments perceived by farmers in the cyclone affected region of Odisha.…”

“…It is also termed as hindrance or obstruction that limits a system from reaching its goal. 8 Different methodologies were used by researchers to rank the most critical constraints. Goyal et al 9 explored five broad constraints, viz., Social constraints, Communicational Constraints, Managerial constraints, Technical Constraints and Infrastructural Constraints perceived by veterinary surgeons in Haryana ranked by using Garrett ranking method.…”

Comparative Study of Online and Offline Shopping Behaviour among Undergraduate Girl Students

“…To study behaviour based on gender is a key for all round development as of today due to industrialization, women involve in almost all the activities of any field from household chores to making policy of a country [6]. The role of farm women in both selling and purchasing of products on online portals is witness everywhere [7,8] and besides being a homemaker, the role and decision of women is paramount in every field [9] and as a customer as well in the dimension of consumer behaviour.…”