Procedia of Economics and Business Administration

Abstract

Open innovation is almost always at the heart of these new partnerships. It is specific in that it promotes citizen participation and overcomes fragmentation between public services, local players and roles, in contrast to the pre-digital economy, in which the channels were highly segregated. Thanks to multi-stakeholder initiatives, the regions are establishing a creative tension between the public sector, the non-profit sector, businesses, and residents in places where they can meet, cooperate and invent.But besides creating economic value, businesses also need to create social value. The topics as solidarity, sustainable development, intercultural dialogue are ideals that run through society spill over into the corporate world and ask questions of it, to the point that it needs to embrace causes that might appear to be beyond its concern, but which are crucial to its future. In addition to creating economic value, today's businesses are expected to be interested in other issues.