1963
DOI: 10.1080/01621459.1963.10500855
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Problems in the Analysis of Survey Data, and a Proposal

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Cited by 875 publications
(192 citation statements)
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“…To better understand how multiple variables for media consumption and other demographics/activities related to SRD, a multivariate segmentation scheme was employed based on recursive partitioning (Morgan and Sonquist, 1963; Friedman, 1977; Breiman et al, 1984; Gordon and Olshen, 1984; Quinlan, 1986; Mingers, 1989). The first CHAID tree (Kass, 1980; Biggs et al, 1991) (Figure 4) shows the interaction among the predictor variables on the rate of SRD (the target variable).…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…To better understand how multiple variables for media consumption and other demographics/activities related to SRD, a multivariate segmentation scheme was employed based on recursive partitioning (Morgan and Sonquist, 1963; Friedman, 1977; Breiman et al, 1984; Gordon and Olshen, 1984; Quinlan, 1986; Mingers, 1989). The first CHAID tree (Kass, 1980; Biggs et al, 1991) (Figure 4) shows the interaction among the predictor variables on the rate of SRD (the target variable).…”
Section: Resultsmentioning
confidence: 99%
“…First, we performed a descriptive statistical analysis, inclusive of correlations between depression and media consumption variables to facilitate interpretation of the subsequent analyses. Second, we used the results to inform a type of recursive partitioning (Morgan and Sonquist, 1963; Friedman, 1977; Breiman et al, 1984; Gordon and Olshen, 1984; Quinlan, 1986; Mingers, 1989), namely CHAID tree analysis (Kass, 1980; Biggs et al, 1991). Third, we performed a multivariate discriminate analysis.…”
Section: Methodsmentioning
confidence: 99%
“…What is your opinion of the goals set by the parliament for large carnivores in Sweden? " A high degree of correlation (r p ) among the attitude items within each group of items (0.74 between the existence items and 0.71 between the policy items) encouraged the use of principal component analysis to avoid multicollinearity (Morgan and Sonquist 1963).…”
Section: Measurementsmentioning
confidence: 99%
“…The first to appear was the Automatic Interaction Detection (AID), in which the outcome variable is quantitative (Morgan, Sonquist 1963). Several other algorithms followed such as Exploration of Links and Interaction through Segmentation of an Experimental Ensemble (ELISEE) (Cellard et al 1967) and THeta AID (THAID) (Morgan, Messenger 1973) for categorical response variable, and MAID (Gillo 1972) for quantitative response variable.…”
Section: Literature Reviewmentioning
confidence: 98%