“…29-30);6 (d) "uniqueness" of Japanese trade structure in that most manufactured goods are domestically produced (Yamazawa and Adachi, 1986, p. 15) on the one hand, and concomitant strong competitive nature of Japanese corporations and Singapore exports on the other; and (e) "cultural entry barriers" as reflected by the "buy local" attitude of Japanese consumers (Naya and Hiemenz, 1983, p. 27). Further, if Singapore exporters are to make further inroads into the Japanese market, closer attention needs to be paid to the quality of their goods (something to which the Japanese seem "unusually" sensitive (see Takeuchi, 1990;Wada, 1986)), as well as "correcting" the perception of Japanese consumers that goods from ANIEs tend in general to be of "low quality" (Ravenhill, 1993, p. 130). In addition, a far better understanding and appreciation of the Japanese market and distribution networks needs to be obtained (Wada, 1986;Douglas, 1986).…”